I've got a theory.
Don't tell anyone, because if they take it to heart, they might get even better at this business thing, and then what's going to happen is that one year from now, you'll somehow find yourself eating red velvet cupcakes at their book signing instead of your own, except you won't just be eating one cupcake, you'll be eating several, because that's what people do when they're feeling subpar, right? THEY BINGE EAT. I hear that a lot of people binge eat on cupcakes, which is why I just used it as an example, but me? I'm more of a mozzarella stick kind of girl. Got any of those? Because if not, I don't want anything to do with your book signing. Come to think of it, I'll just get my own.
Book signing, that is–not mozzarella stick. Though, the two would be lovely together. Hold me to that, will you?
Deep fried cheese aside, the most profound theory you're going to read in the next thirty seconds of your life is this:
People? They're LAZY.
That's my profound theory.
Which isn't really a theory, since it's more a blanket statement, but a blanket statement can be a theory, can't it?
People are lazy.
Every one runs around complaining they actually have to learn something these days.
People complain about having to learn, complain about having to try, complain about having to try again, complain about having to earn, complain about having to suffer, complain about having to work at it, and complain that it doesn't just come easily.
Which is funny, since this is not some sort of great disadvantage, because nothing comes easily to anyone, okay? That Michael Phelps character trained every single day for FIVE YEARS without taking a break. What have you or I done every single day for five years? (Vodka doesn't count.)
That's how highly-paid experts are made.
They get unlazy.
And they make progress.
And then one day, they know more than you.
That's how this learning thing works.
So guess what?
Now that you know that the rest of the world is lazy, there's one very important implication:
You barely have to do anything to get ahead.
Did your laundry? Two points! Read a book? You're in the lead!
When the rest of the world is lazy, it means that you've got an opportunity to not be lazy.
You've got an opportunity to do something.
To stand out.
To make it happen.
And get your walrus on. (What, you didn't envision your business like a walrus? Well you should. It weighs 4,000 pounds. Now that's a heavy hitter.)
NOTHING IS UNTOUCHABLE.
(Except maybe those cupcakes. That shit is bad for you.)