In: Online Marketing
TRIPPY SHIT ALERT: Did you know that Amazon is now one of the biggest search engines in the world?
I read a stat the other day that said, in fact, that 44% of people now start their searches on Amazon, over Google, which is an astounding number and OMG I’M GUILTY. (Why do I feel like I’m cheating on Google?!)
You know what this means, right?
I SMELL OPPORTUNITYYYYY.
Every single business, I don’t care who you are, should have at least a digital book for sale on Amazon right now—not because of the revenue opportunity (though, listen, if you do it right, digital books can be very profitable), but because of the marketing opportunity.
If Jane Blow gets on there searching for yarn, then it would make perfect sense that she may also be interested in buying your digital book full of knitting patterns. And if she buys that book, that’s your in. Now you’ve got an opportunity to have a conversation; make Jane fall madly in love with who you are and what you do; promote your other products and services; make an offer to take your relationship a step further. And yet, the purchase of a simple Kindle book never felt like marketing, did it?
I’m actively working on this strategy for myself and some of my other businesses we’re developing around tourism in Costa Rica. (I just got back to CR yesterday on an eleven-hour flight from London, and couldn’t be more excited to go full-speed into some of our newest projects here, because DIVERSITY, baby.)
No matter who you are or what you do, the only way you’re going to be found is by figuring out where people are looking—and then planting yourself there.
And if Amazon is where people are looking?
We’d all be fools to look away.