ASH AMBIRGE

Author, CEO & Founder

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You Are F*cking Crazy If You Don’t Have a Self-Published Book on Amazon

In: Online Marketing

TRIPPY SHIT ALERT: Did you know that Amazon is now one of the biggest search engines in the world?

I read a stat the other day that said, in fact, that 44% of people now start their searches on Amazon, over Google, which is an astounding number and OMG I’M GUILTY. (Why do I feel like I’m cheating on Google?!)

You know what this means, right?

I SMELL OPPORTUNITYYYYY.

Every single business, I don’t care who you are, should have at least a digital book for sale on Amazon right now—not because of the revenue opportunity (though, listen, if you do it right, digital books can be very profitable), but because of the marketing opportunity.

If Jane Blow gets on there searching for yarn, then it would make perfect sense that she may also be interested in buying your digital book full of knitting patterns. And if she buys that book, that’s your in. Now you’ve got an opportunity to have a conversation; make Jane fall madly in love with who you are and what you do; promote your other products and services; make an offer to take your relationship a step further. And yet, the purchase of a simple Kindle book never felt like marketing, did it?

I’m actively working on this strategy for myself and some of my other businesses we’re developing around tourism in Costa Rica. (I just got back to CR yesterday on an eleven-hour flight from London, and couldn’t be more excited to go full-speed into some of our newest projects here, because DIVERSITY, baby.)

No matter who you are or what you do, the only way you’re going to be found is by figuring out where people are looking—and then planting yourself there.

And if Amazon is where people are looking?

We’d all be fools to look away.

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2011

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I came across this poster over at The Donut Project, and instantly knew this was something I had to share. You loved it, right? That’s what I thought. My personal favorite is, “Make me fucking care,” which is probably the best piece of marketing advice I could ever offer. Think about it. Then do something […]

In: Online Marketing

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Attention Is The Motherfucking Currency. OWN IT.

Yo. Just wrote an update to my Behind Closed Doors group, and thought it might be useful to share with you here, too. (Behind Closed Doors is my insider group where several times a week I put out quick-hit emails like the one below, sharing the deets on my own marketing + sales strategies for […]

In: Online Marketing

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2013

Why Your Clients Should Never Have to “Think About It”

READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They are often choosing not because of what they think, but because of how something makes them feel. What […]

In: Online Marketing

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