ASH AMBIRGE

Author, CEO & Founder

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You Are F*cking Crazy If You Don’t Have a Self-Published Book on Amazon

In: Online Marketing

TRIPPY SHIT ALERT: Did you know that Amazon is now one of the biggest search engines in the world?

I read a stat the other day that said, in fact, that 44% of people now start their searches on Amazon, over Google, which is an astounding number and OMG I’M GUILTY. (Why do I feel like I’m cheating on Google?!)

You know what this means, right?

I SMELL OPPORTUNITYYYYY.

Every single business, I don’t care who you are, should have at least a digital book for sale on Amazon right now—not because of the revenue opportunity (though, listen, if you do it right, digital books can be very profitable), but because of the marketing opportunity.

If Jane Blow gets on there searching for yarn, then it would make perfect sense that she may also be interested in buying your digital book full of knitting patterns. And if she buys that book, that’s your in. Now you’ve got an opportunity to have a conversation; make Jane fall madly in love with who you are and what you do; promote your other products and services; make an offer to take your relationship a step further. And yet, the purchase of a simple Kindle book never felt like marketing, did it?

I’m actively working on this strategy for myself and some of my other businesses we’re developing around tourism in Costa Rica. (I just got back to CR yesterday on an eleven-hour flight from London, and couldn’t be more excited to go full-speed into some of our newest projects here, because DIVERSITY, baby.)

No matter who you are or what you do, the only way you’re going to be found is by figuring out where people are looking—and then planting yourself there.

And if Amazon is where people are looking?

We’d all be fools to look away.

Jul 27

2011

Get More Clients + Customers: The One Step You Absolutely, Under No Circumstance, Aren’t Allowed to Skip. Rahr.

Jul 27, 2011

Remember Monday’s riveting post where I swore less than usual, pretended to be a drunken Spanish sailor and emphasized the importance of getting clients and customers in the door? If you don’t, Ginkgo Biloba comes highly recommended. By herbalists, not me. I tried that shit once and it did absolutely nothing to help me remember […]

In: Online Marketing

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Jun 11

2012

How to Get Your Message HEARD

Jun 11, 2012

So, I’m flying from Costa Rica to Ecuador this afternoon. I like to leave these little announcements on the blog in the event of my sudden (and unreported) death, kidnapping, violent torture and just to give my ex-boyfriends a little extra something to be bitter about. If I never post again, will someone at least […]

In: Online Marketing

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Sep 10

2018

Know Who Your Haters Are

Sep 10, 2018

Tiffany’s doesn’t try to sell diamonds to a sixteen-year-old girl. Nor are they offended, nor worried, when teens aren’t flocking to their stores. Tiffany’s knows that sixteen-year-old girls most definitely aren’t their market. And I also imagine that, were a sixteen-year-old girl to proclaim that Tiffany’s sucks absolute DONKEY BALLS, they wouldn’t take it to […]

In: Online Marketing

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Oct 29

2012

Sexy Matters. Whether You Like It Or Not.

Oct 29, 2012

Sexy matters. We hate to think that’s true. We look at the girl strutting down the sidewalk, who’s obviously “trying too hard,” and we silently disapprove. But it’s not because she’s trying too hard. It’s because she makes us feel inferior.  To soothe our egos, we immediately start telling ourselves the story that we’re “better,” […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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