ASH AMBIRGE

Author, CEO & Founder

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$5 Discount or $5 Surcharge?

In: Business 101, Money Talk, Selling,

Would you rather get a $5 discount or receive a $5 surcharge?

It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!!

That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. Emotional. Angsty.

This is why there are so many free trials of all the things. Not because they’re giving you something out of the goodness of their heart (HAHAHAHAHA people are good?), but because those companies are betting on the fact that you will fall in love with them, use the software, and take ownership over the product and then—uh oh—thirty days later, they threaten to take it away.

You don’t want to lose what you already had.
But you wouldn’t care so much, if you never had it in the first place.

This isn’t bad—it’s just human nature.

But what do you think this means for that offer you’re making?
For that bonus you’re adding?
For that proposal you’re sending?

Give, give, give all you want—

—but you better damn well remember to take it away.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

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READS

$5 Discount or $5 Surcharge?

Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. […]

In: Business 101, Money Talk, Selling,

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READS

Take What You Love, And Figure Out How to Sell It To Someone—And Boom, You’ve Got Your Dream Job

So, listen, I’m not gonna lie—we got to our new London flat this morning, and the second I walked in, I FINALLY UNDERSTOOD THE MEANING OF LIFE. (P.S. You’re following these shenanigans via my Insta-stories right?) Which is entirely materialistic of me, of course, but I’m of the age these days where I don’t really care because […]

In: Business 101, Career, Creating,

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Where’s The Money, Honey?

You ever walk through the first-class section of an airplane and think, “Who are these fucks?” I’ll tell you who they are: The people that make up to 50% of an airline’s revenue. Fifty percent! Which is striking since, you know, there are, like, five seats up there, compared to the bajillion the rest of […]

In: Business 101, Money Talk,

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