ASH AMBIRGE

Author, CEO & Founder

Learn More >>

$5 Discount or $5 Surcharge?

In: Business 101, Money Talk, Selling,

Would you rather get a $5 discount or receive a $5 surcharge?

It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!!

That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. Emotional. Angsty.

This is why there are so many free trials of all the things. Not because they’re giving you something out of the goodness of their heart (HAHAHAHAHA people are good?), but because those companies are betting on the fact that you will fall in love with them, use the software, and take ownership over the product and then—uh oh—thirty days later, they threaten to take it away.

You don’t want to lose what you already had.
But you wouldn’t care so much, if you never had it in the first place.

This isn’t bad—it’s just human nature.

But what do you think this means for that offer you’re making?
For that bonus you’re adding?
For that proposal you’re sending?

Give, give, give all you want—

—but you better damn well remember to take it away.

take the

25 DAYS TO $100K

Freelancer Challenge now!

Calibrate your freelance business to reach $100K this year just by making one small adjustment every day for twenty-five days. Enter your email to get started!

It's 100% free, just like the tears you wept over Ryan Gosling in The Notebook.

548

READS

“Hire Me” versus “Listen To Me”

If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work for peanuts, because I need you to take mercyyyyy onnnnn meeeeee. Listen to me. I’m great at what I do, […]

In: Business 101, Clients, Confidence,

READ MORE >>

How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>

 

THIS IS A PLACE WHERE YOU'LL ALWAYS BELONG.

Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.

Your email address will not be published. Required fields are marked *