ASH AMBIRGE

Author, CEO & Founder

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How to Get More Clients and Stop Sucking at Business. And at Baseball. Maybe.

In: Online Marketing

If you haven't noticed, or you were exiled to Mars, or held hostage by an army of Swedish monks, or hiding out in a love nest in Italy for the past couple of years (go team!), I talk about online business a lot. 

It's what I do.

It's what lights me up inside.

It's how I'm making my big, splashy crimson mark on the world.

But, I don't do it all for the love of the game. I do it for the underlying principles and ideals behind running an online business.

At it's core, it's not about online business–it's about what online business enables us to do. It's about freedom + self-actualization. Technology has given us so much power that the vast majority of the population hasn't realized yet. There are a select few that are leveraging technology in smart ways, enabling them to do the work they're hot for, while being about to live a life that most people only dream about.

And I think that many of you who are a part of the TMFproject community get that. You guys are slick. You know what's up. And you want it.

But wanting it isn't the hard part.

Making it happen is.

If I had to bust out my mathematician skills and throw out some numbers here, I'd say that approximately 2.48563% is in the idea, and the remaining 97.51437% is in the execution. You can have all of the good ideas–and good intentions–in the world, but without execution, it doesn't matter. You still don't have a business. And you certainly don't have a profit. Or a personal Italian masseuse. (Not like I have one of those, but trust me, it's in the making.)

You have got to get moving. Stop being a lazy ass. Stop being a chicken. Stop thinking you aren't good enough.

It's time to EXECUTE.

In my regular interactions with new and aspiring online entrepreneurs and freelancers, two of the most common questions I receive are:

  1. What should I be focusing on, and how do I prioritize?
  2. How can you get away with swearing like a drunken Spanish sailor and still be taken seriously?
For today, I want to focus on the first question. The answer to the second is obvious: It's because I am a drunken Spanish sailor. Or at least I pretend to be. Obviously.
So let's talk about focus + prioritization.This is going to be an in depth and profound discussion guaranteed to bring you lots of wisdom and insight. Are you ready?

The first thing I'd like to say is that, when first starting out, your focus needs to be on getting CLIENTS AND CUSTOMERS.

The second thing I'd like to say is that, when first starting out, your focus needs to be on getting CLIENTS AND CUSTOMERS.

The third thing I'd like to say is that, when first starting out, your focus needs to be on getting CLIENTS AND CUSTOMERS.

And lastly, I'd like to close with, when first starting out, your focus needs to be on getting CLIENTS AND CUSTOMERS.

Whew. That was exhausting.
See, most people, when just starting, get worked up worrying about the details. They play with their site design for days, weeks and months on end. They perfect the look on their business cards. They read as many other blogs as possible “in preparation.” They check their email. They twiddle their thumbs and drink a beer. They check their email again.
It's normal. We all do it – especially in the beginning.
But here's the thing. If you want to actually have a business? And actually make any money? You've got to focus on revenue-generating activities. Namely, getting your first clients and customers.

When you score your first, second, third, twelfth client, a few important things happen:

  1. You gain the necessary experience.
  2. You make money.
  3. Your morale is boosted.
  4. You have the confidence to proceed.
  5. A baby koala is born.

When you focus on that other shit? But have no clients or customers? Your business isn't a business. It's an imitation.

And that's not what you want, honey.

If you're in a service business, your focus will be on getting clients. If you're in a product business, your focus will be on getting customers. And if you're really smart? You'll eventually have both. Almost anything you do as a service can essentially be turned into a product (and make you passive income), and almost anything you have as a product can essentially be turned into a service (and raise your profit margins).

It's about leveraging that internet, baby.

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