Introducing 🎉 The 2nd Annual “Wipe Your Buns With $30,000” Challenge! (Haha, I’m Not Even Kidding.)

I know. I KNOW. I bring such an air of sophistication to everything I do. (See also: The Middle Finger Project book and the sweet, sweet letterboard in my living room that reads, “My Name is Inigo Montoya.”) But let’s be honest: “The $30,000 Money Challenge” just doesn’t have the same ring, does it? You know when I’m in your inbox. And you also know when I show up to teach you something, it’s going to be GOOD.

Which brings me to today! And the subject line of this racy little email! Because—surprise—I really have kicked off The Second Annual ‘Wipe Your Buns With $30,000’ Money Challenge. It's more timely and necessary than ever, learning how to make real money online with your skills, SO WE ARE DOING IT. AND IT'S FREE.

It’s you + me, and for the rest of the month I’m going to walk you step-by-step through how I went from making $30,000 a year, to making my first $30,000 in a weekend—all by using one little (tragically underutilized) business strategy most freelancers and business owners ignore.

…I should back up.

Etttttt! Etttttt! Ettttttt! Etttttt! That’s the sound of me hitting reverse in one of those giant construction trucks, wearing a hard hat and looking like a baller. Or one of the inmates from “Orange is the New Black.”

Once upon a time, in a galaxy far, far away, I was a twenty-something creative writer who still believed that sausage didn’t really come encased in an animal’s stomach lining 🤢 and that bobby pins were supposed to be worn with the longer side down (NOT! TRUE!). I also believed that if I worked really hard, little fairies would fly down from the sky and grant me all of my wishes and probably make me a millionaire. Or something like that.

Turns out? Freelancing is hard and money is WEIRD. I spent all of my time, back then, working from dawn until dusk (and sometimes dusk until dawn), hunched over a computer in some kind of inescapable matrix fueled by buffalo dip, hard-boiled eggs, and the fruit sweat of my loins. Every day meant some sort new version of a tortuously long to-do list, and just when I thought I was getting ahead, I’d end up being drowned by Some Other Freaking Thing I Had To Do, so it always felt like I was spinning my wheels and never actually getting ahead (or having a life or this thing called “freedom” everyone was talking about). In effect, I had hand made my own prison. (Orange is the New Black reference wasn’t too far off!)

This is a common thing among freelancers + entrepreneurs. Bunch of over-achieving loons, we are. We want freedom from the rigidity and monotony of the standard 9-5, and so we strike it out on our own with our skills and talents and knowledge, but then we end up creating a self-perpetuating trap for ourselves because instead of working eight hours a day, now we’re working twenty-four. Or damn near close.

And this is not the point.

I didn’t want to have to decline invitations to Sunday brunch because I had to work. I didn’t want to have to stay inside the hotel while the rest of the fam vacationed because I had to work. I didn’t want to have a desperate lack of boundaries between my personal life and my work life. I didn’t want to have to sacrifice my quality of life, for a quantity of money. But once you’re in this thing, you wake up feeling like if you don’t? Every day is another day you could be fired. The constant threat of total and utter self-destruction! So, you soldier on. You figure that eventually you’ll work it out and get a “system” into place. You figure that one day soon you’ll be one of those people with color-coded day planners, and you’ll learn how to say no, and you will be A Person Who Is On Top Of It.

Until the next client calls and sends you into yet another cycle of overwhelm and despair.

This was my life fifteen fat years ago when I first started freelancing in Philadelphia, unsure of what the hell I was doing. And it probably would have kept going that way, were it not for one surprising little business model tweak I accidentally stumbled upon that changed everythinnnngggggg, and even made me skinnier. (Kidding, nothing makes me skinnier. Nothing, I tell you!) Bottom line: I went from making $30,000 a year, to making $30,000 in a weekend. Which, is like, UNHEARD OF FOR A GIRL WHO GREW UP IN A TRAILER PARK, Y’ALL. Thirty thousand dollars might as well have been a million. But because I trusted myself enough to try something different?

I learned how to make money like a real business.

I’ll give you a hint: it has nothing to do with the type of work you do, and everything to do with the kind of container you place it in. I talked about this in my book. I know that doesn’t make sense to you at all yet, BUT IT WILL. That’s what we’re going to be talking about for the rest of the month: how to make real money as an independent. Not the kind of money where you’re barely scraping by, always waiting for the next client invoice to be paid, but to make the kind of money where, if you really wanted to, you could say, “I’ll wipe my a** with $30,000 and still be JUST FINE.”

Hence, the name of this delightful initiative. Except I changed “ass” to “buns” because #advertisingrules.

The challenge is already underway—enter your email here, and I'll send you the most recent missives! And then you can expect them daily for the rest of the month of August. (Normally I only send 1- 2 times/week, but this is a special occasion!)

Maybe if we all start making $30,000 in a weekend, we’ll overturn the patriarchy a whole hell of a lot faster and, you know, buy really nice shoes. The important things in life.

YAY, LET’S TURN IT UP!

Xoxoxox from Costa Rica, where I played tennis this morning in the rainforest and…you know…kind of liked it??????? <—This bougie bitch! Right?!

Ash

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