ASH AMBIRGE

Author, CEO & Founder

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On Getting the World to Pay Attention to You

In: Online Marketing

I'm pretty sure one of the things on my Top 10 List of Life's Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this:

Learning how to make an unforgettable,
cannot-be-ignored kind of STATEMENT.

This is likely why I favor obnoxious bauble necklaces and blog headers that take up the entire screen. Not like I know anybody who would do anything like that.

But, naturally, it goes back to my favorite proven academic theory: Go big, or go the hell home.

Which is why I was so delighted when I received an email from a woman named Jessica, with a link to this:

Screen Shot 2013-05-15 at 7.38.28 AM

Bam. Huge statement.

She didn't just write an email. She didn't just “inquire.” She didn't just do what 99% of the population would have done.

Rather, Jessica, here, made herself impossible to ignore.

And this is exactly what I'm talking about.

Instead of doing the acceptable, do the exceptional.

Instead of doing the expected, do the unexpected.

Instead of doing the standard, do the outstanding.

And, you know, every other antonym. 

Because guess what?

The world doesn't need to prove itself to you.

You need to prove yourself to it.

Over and over and over again.

Until the world finally glances over at you, nods, and quietly says, “You're in.”

Jan 7

2011

The Art of Business Rebellion

So, the other day I ask The Chilean to stop at the store on his way over and pick up some chicken. He gets here, plops down this bag, and proceeds to pull out a whole chicken, gripping it by the legs and asking me where I want him to put it.  The conversation that […]

In: Online Marketing

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Oct 1

2013

Want to Stand Out In a Sea of Competitors? Stand UP.

Say you’re shopping for a diamond. “You’re shopping for a diamond.” (<—Anyone who just made that joke in their head is FIRED…but also sort of hilarious.) Popping over to Google, you search for the goods, pounding out “perfect diamonds” with your click-clacking fingers and hoping for the best. The result? Websites and websites and websites […]

In: Online Marketing

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Feb 21

2012

How Being Unapologetic Helps Me–And You–Win At Biz

First of all, if you want teddy bears, get off this blog. Teddy bears and hand holding is for other people. Here, we’re about fresh ones right across the face. I don’t have time for bullshit, and neither do you.–  Second, if you aren’t going to take the quality of your life seriously, get off […]

In: Online Marketing

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Oct 17

2011

Cut The Fat.

Cut the fat. Give yourself the white space you need in order to grow. And… …pursue what you’re really here to pursue. Hint: It’s probably the one thing on your to-do list that doesn’t have any guidelines, instructions, paths to follow or tried and true ways of doing it. And that’s exactly why you’re procrastinating […]

In: Online Marketing

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Jan 10

2012

The Day The Cash Register Became Obsolete (WTF?)

Note:  This post contains adult language. It’s so adult, you might swear you’ve just been transported to a seedy, smoke-laced Las Vegas strip club filled with large Italian men. The good news is that you haven’t. The bad news is that somebody let me have my own blog. And…so we begin. What I want to […]

In: Online Marketing

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Jan 20

2015

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: Creative Writing for the Internet, Online Marketing

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