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On Getting the World to Pay Attention to You

In: WTF Is Marketing?

I'm pretty sure one of the things on my Top 10 List of Life's Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this:

Learning how to make an unforgettable,
cannot-be-ignored kind of STATEMENT.

This is likely why I favor obnoxious bauble necklaces and blog headers that take up the entire screen. Not like I know anybody who would do anything like that.

But, naturally, it goes back to my favorite proven academic theory: Go big, or go the hell home.

Which is why I was so delighted when I received an email from a woman named Jessica, with a link to this:

Screen Shot 2013-05-15 at 7.38.28 AM

Bam. Huge statement.

She didn't just write an email. She didn't just “inquire.” She didn't just do what 99% of the population would have done.

Rather, Jessica, here, made herself impossible to ignore.

And this is exactly what I'm talking about.

Instead of doing the acceptable, do the exceptional.

Instead of doing the expected, do the unexpected.

Instead of doing the standard, do the outstanding.

And, you know, every other antonym. 

Because guess what?

The world doesn't need to prove itself to you.

You need to prove yourself to it.

Over and over and over again.

Until the world finally glances over at you, nods, and quietly says, “You're in.”



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In: WTF Is Marketing?




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In: WTF Is Marketing?




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In: WTF Is Marketing?


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