ASH AMBIRGE

Author, CEO & Founder

Learn More >>

7 Companies Doing Personality RIGHT.

In: Online Marketing

Remember that one time every single day when I talked about how giving your business a personality will help you earn trust, differentiate yourself, and sell more to the right people?

(As long as you don't own a funeral home. That could be a tricky one.)

Well guess what?

It's your lucky day because…I'm going to talk about it again!

Except I'm not really going to talk about it, because I'd much rather just upload a bunch of fancy screenshots I've been taking around the internet to prove I am right my point.

You're welcome.

P.S. My coffee tastes like shit today. Who can I blame for that?

Exhibit A: Hipmunk

What other companies would have said:

“Please select a date range under thirty days in length.”

What they said instead:

Hipmonk.com

Exhibit B: Crowdrise

What other companies would have said:

Crowdrise is a non-profit organization dedicated to supporting the best causes in the world.

What they said instead:


crowdrise.com

Exhibit C: Altoids

What other companies would have said:

Nothing. (Sissies.)

What they said instead:

Exhibit D: The Tilley Hat

What other companies would have said:

Waterproof, breathable GORE-TEX® fabric is combined with fleece tuck-away earflaps, keeping you dry, sheltered and comfortable.

What they said instead:
Tilley Hat

Exhibit E: eROI

What other companies would have said:

Tamara Crawford, Creative Director. Passionate about translating brand ideas across many mediums–something she's had a great deal of experience doing in her 10 years with eROI. First as a copywriter, then as Creative Director, Tamara has worked with many brands including blah blah and blah.

What they said instead:

Exhibit F (Really getting down the alphabet, here): Ballroom Jeans

What other companies would have said:

Roomy in the seat and thigh, tapering off gently below the knee. (Taken from an actual Levi's product description.)

What they said instead:

And Exhibit G: (Because we could never leave out my all-time favorite J. Peterman)

What other companies would have said:

Color: Fuchsia.  Sizes S, M, L. 100% Cotton. Machine washable.

What they said instead:

Annnnnnd a special bonus J.Peterman exhibit (Can you tell I'm subscribed to their newsletter for recon purposes?): 

What other companies would have said:

Take 10% off when you shop today. Limited time only.

What they said instead:

Think of every single thing you write, say and do as an opportunity.

An opportunity to make a connection where there wasn't one before.

And an opportunity to schooch up a little closer to your market and make 'em think something about you.

Whether what they think is good or bad–both will help you get ahead. 

That's probably the most important line I've ever written on this entire website–so take it for what it's worth.

Usually businesses try to do the opposite–blend in–because they don't want people having “opinions” about them.

Little do they know the alternative is far, far worse.

Jan 18

2013

Butt Paste–And How It’ll Help You Market Yourself Better.

Jan 18, 2013

Last night, I bought three tubes of something called Butt Paste.  You’re probably thinking the same thing that the 19 year old male cashier was. Try making that transaction with a straight face. But a girl’s gotta do what a girl’s gotta do, after all. And this girl is headed to The Bahamas tomorrow with […]

In: Online Marketing

READ ME >>

Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

Sep 14, 2017

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

In: Online Marketing

READ ME >>

Feb 12

2013

7 Companies Doing Personality RIGHT.

Feb 12, 2013

Remember that one time every single day when I talked about how giving your business a personality will help you earn trust, differentiate yourself, and sell more to the right people? (As long as you don’t own a funeral home. That could be a tricky one.) Well guess what? It’s your lucky day because…I’m going […]

In: Online Marketing

READ ME >>

May 31

2011

A Non-Cheesy Approach to Trusting Yourself More + Sucking Less

May 31, 2011

If I could identify one statement that you’re bound to roll your eyes at, it’s “Trust yourself.”– Because here’s the thing: Most of us, including myself at times, don’t know how to trust ourselves. We see that advice, and automatically file it away into the “cheesy, fluffy, woo-woo” category, the same as we might, “Just be […]

In: Online Marketing

READ ME >>

Feb 27

2014

Get Yourself Some Enemies

Feb 27, 2014

Elementary school ruined everything. They tattooed horrible cliches onto our 8 year old hearts to “think big!” — “aim high!” — “walk with your head down in single file OR DIE” — — which probably explains New York City. While I know they REALLY wanted you to become an astronaut (or at least make sure you knew how […]

In: Online Marketing

READ ME >>

Feb 2

2012

Is This Simple Thing Preventing You From Getting More Clients?

Feb 2, 2012

So once upon a time I dated a guy with lots of tattoos who worshiped his mom. Wait. Wait a minute. That has nothing to do with the story. Rewind. Back up. Let’s start again. *clears throat*– Once upon a time, my official job title was “Director of Business Development.” There. That’s better. Right story. […]

In: Online Marketing

READ ME >>

May 19

2017

Businesses Are Like Books: The Best Ones Actually SAY Something

May 19, 2017

The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion. Otherwise, what’s the point in writing it? I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before. The same […]

In: Online Marketing

READ ME >>

Apr 24

2017

How to Engineer an Effective Bribe—And Get the World to Do What You Want

Apr 24, 2017

Think about what makes for a great bribe. If you swing by the makeup counter at Nordstrom’s and the sales associate tells you that if you spend $100, she’s going to—drum roll—“give you something special,” that makes for a terrible bribe, because “something special” could be a used Q-Tip, for all we know, and if […]

In: Online Marketing

READ ME >>

I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

Privacy Policy Info Here