Author, CEO & Founder

Learn More >>

7 Companies Doing Personality RIGHT.

In: Marketing,

Remember that one time every single day when I talked about how giving your business a personality will help you earn trust, differentiate yourself, and sell more to the right people?

(As long as you don’t own a funeral home. That could be a tricky one.)

Well guess what?

It’s your lucky day because…I’m going to talk about it again!

Except I’m not really going to talk about it, because I’d much rather just upload a bunch of fancy screenshots I’ve been taking around the internet to prove I am right my point.

You’re welcome.

P.S. My coffee tastes like shit today. Who can I blame for that?

Exhibit A: Hipmunk

What other companies would have said:

“Please select a date range under thirty days in length.”

What they said instead:

Exhibit B: Crowdrise

What other companies would have said:

Crowdrise is a non-profit organization dedicated to supporting the best causes in the world.

What they said instead:

Exhibit C: Altoids

What other companies would have said:

Nothing. (Sissies.)

What they said instead:

Exhibit D: The Tilley Hat

What other companies would have said:

Waterproof, breathable GORE-TEX® fabric is combined with fleece tuck-away earflaps, keeping you dry, sheltered and comfortable.

What they said instead:
Tilley Hat

Exhibit E: eROI

What other companies would have said:

Tamara Crawford, Creative Director. Passionate about translating brand ideas across many mediums–something she’s had a great deal of experience doing in her 10 years with eROI. First as a copywriter, then as Creative Director, Tamara has worked with many brands including blah blah and blah.

What they said instead:

Exhibit F (Really getting down the alphabet, here): Ballroom Jeans

What other companies would have said:

Roomy in the seat and thigh, tapering off gently below the knee. (Taken from an actual Levi’s product description.)

What they said instead:

And Exhibit G: (Because we could never leave out my all-time favorite J. Peterman)

What other companies would have said:

Color: Fuchsia.  Sizes S, M, L. 100% Cotton. Machine washable.

What they said instead:

Annnnnnd a special bonus J.Peterman exhibit (Can you tell I’m subscribed to their newsletter for recon purposes?): 

What other companies would have said:

Take 10% off when you shop today. Limited time only.

What they said instead:

Think of every single thing you write, say and do as an opportunity.

An opportunity to make a connection where there wasn’t one before.

And an opportunity to schooch up a little closer to your market and make ’em think something about you.

Whether what they think is good or bad–both will help you get ahead. 

That’s probably the most important line I’ve ever written on this entire website–so take it for what it’s worth.

Usually businesses try to do the opposite–blend in–because they don’t want people having “opinions” about them.

Little do they know the alternative is far, far worse.

take the

25 DAYS TO $100K

Freelancer Challenge now!

Calibrate your freelance business to reach $100K this year just by making one small adjustment every day for twenty-five days. Enter your email to get started!

It's 100% free, just like the tears you wept over Ryan Gosling in The Notebook.



So, People Suck at Talking to Each Other

People suck at talking to each other. I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line. As a professional communicator & copywriter, trained linguist, PR expert and author of that filthy blog, “The Middle Finger Project” (my hooligan credentials), I get paid to say […]

In: Marketing,




Your Panties Are In a Bunch. And It’s Preventing You From Making Money.

You have your panties in a bunch. That’s not an assumption–that’s a fact. The reason why I know you have your panties in a bunch is because instead of creating–doing–progressing–experimenting–trying–you froze up, kid. You didn’t move forward on that idea you had (because what if it doesn’t WORK OUT?) You didn’t write that book you […]

In: Marketing,


How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>



Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.

Your email address will not be published. Required fields are marked *

25 thoughts on "7 Companies Doing Personality RIGHT."

  1. Megan says:

    I don’t know what a Tilley hat is, but I want one.

  2. Alyxandria Rae says:

    Thanks, Ash! Love your style. And you are so right about the personality piece. Whenever my inner critic starts giving me shit about what I’m writing, I tell her to stuff it cuz I’m not interested in working with sissies in my business either. Sissy words get sissy clients, wouldn’t you agree? Just like kick ass words get you kick ass clients which is why I named my biz Kick Ass Life Tactics, even though my inner critic gave me some serious heartburn over the whole issue. Ha!

  3. Jason Gracia says:

    This was a great piece. Following the lead of the examples given, your post was unlike the cookie-cutter material littering the web. I’ll be back for more. 🙂

    1. Ash Ambirge says:

      Well HI. And thank you. 🙂 If I had some chardonnay on hand, I’d offer you a glass. But the digital waving will have to do for now. Welcome to our crazy little corner of the internet!