ASH AMBIRGE

Author, CEO & Founder

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Percentage Off or Flat Rate? Memorize This Bomb-Ass Trick 🙌

In: Money Talk

I hate rules. No swimming after eating. Let him call you. Sorry, our video library can only be watched from within The United States. (Stab. Stab. Stab.)

But there is one rule, however, that I think is pretty nifty. It's called, “The 100 Rule.” And if you're running a business and intend on running a sale—even on your undies? You absolutely need to know it.

 

The 100 rule is this:

 

  • If what you're selling costs less than $100, offer a percentage off.
  • If what you're selling costs more than $100, offer a flat amount off.

 

Why?

Because the way you frame it affects how generous the sale appears—even though it's the exact same thing.

Take that $25 homemade candle you're selling. Which seems like more of a deal? 20% off, or $5 bucks? Ding, ding, ding: the percentage does—it feels more meaty and substantial. Like a giant leg o' lamb. (SORRY, VEGANS.)

Now take that $2,000 service you're offering. Now which now seems like more of a deal? 20% off, or $400? In this case, the percent off seems to cheapen the product, doesn't it? Nobody wants your carpet remnants blowout sale. In this case, you'd offer the $400 off because, hi, $400 feels more luxe than 20%. And luxe goes with luxe.

I've got so many more YASSSSSS tips just like this one coming up–like how you should bundle your products so you don't cheapen those, either, and whether or not you should use the word “get” or “save” in your marketing copy—so subscribe below & STAY TUNED, AMERICA. (Figure of speech. You all should stay tuned, even if you're in Laos.)

By the way? This post was brought to you by a giant bottle of gin and also my friend Hannah, who's the pricing consultant that taught me all these things. She's running her PsychoPricing course, and you do NOT want to miss it. It contains this kind of thing and so more much. Like, about 40,000 metric tons more of pricing strategy you never knew—all designed for small biz owners like you. HOLLA.

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Percentage Off or Flat Rate? Memorize This Bomb-Ass Trick 🙌

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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