ASH AMBIRGE

Author, CEO & Founder

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Percentage Off or Flat Rate? How to Run a Sale That SELLS.

In: Money Talk

I hate rules.

No swimming after eating.

Let him call you.

Sorry, our video library can only be watched from within The United States. (Stab. Stab. Stab.)

No white after Labor Day.

And other silly rules like stay on your side of the road.

…I kid, I kid.

That last one can slide–as long as we're not head to head, rounding a curve at the Indy 500.

But there is one rule, however, that I think is pretty nifty.

It's called The 100 Rule. 

And if you're running a business and intend on running a sale? You should know it.

The 100 rule is this:

  • If what you're selling costs less than $100, offer a percentage off.
  • If what you're selling costs more than $100, offer a flat amount off.

Why?

Because the way you frame it affects how generous the sale appears–even though it's the exact same, expressed two different ways–and in turn, affects how successful your sale is.

:: Take that $25 homemade candle you're selling. Which seems like more of a deal: 20% off, or $5 bucks? The percentage, of course.

:: Now take that $2,000 service you're offering. Now which now seems like more of a deal? 20% off, or $400? You guessed it–four hundred whoppers.

It's all about the art of positioning.

Because psychology plays a fundamental role in whether you make sales…or not.

It also, apparently, plays a role in securing second dates, so I guess we should all pay attention.

After all, you never know when you're going to have to whip out this theory when the check comes.

How can we frame this tip to appear even more generous?

Oh, I know, The 100 Rule.

Your date won't think you're weird at all.

Don't worry.

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Are You Making Money or Losing It? Also: Porridge

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It’s never just about the money coming in; you have to consider the money going out.  When you take on a job, sure, you might earn $5,000. But what’s the cost of earning it?  If you have to forfeit 3 other projects (and your favorite Wednesday night TV show) for a combined total revenue of […]

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Jun 14

2017

Spending Money is Not a Sacrifice, But a Strategy

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Spending money is not a sacrifice, but a strategy. Most people don’t look at it like that, though, and so they spend less—and end up making less, too. But money is like a lever—which, not so coincidentally, comes from the French word, “to raise.” If you think of a seesaw, on one side you have […]

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2017

The Case For Charging Good Money (Featuring an $800 Example)

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So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements. DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID. But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping […]

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Apr 11

2019

Ladies: DO NOT LET THEM MONEY-SHAME YOU

Apr 11, 2019

You know what’s been blowing RIGHT up my skirt lately? That women are shamed for wanting money—as if this is a bad thing. We’re shamed for charging it, for thinking about it, and for daring to create something that we—brace yourselves, folks—want money for, in exchange. There’s this unspoken code of conduct that comes with […]

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Aug 30

2016

$199 vs $200: The Difference of a Dollar is Never Just a Dollar

Aug 30, 2016

I was recently told a story about a man named Uncle Bill who went to Colombia, stayed in a hostel, and climbed the ladder into his bunk—even after the four bottles of wine. Uncle Bill wasn’t your average uncle, though. Uncle Bill was eighty-nine years old. Which sounds like a lot, when you say it out loud, […]

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Mar 12

2013

Percentage Off or Flat Rate? How to Run a Sale That SELLS.

Mar 12, 2013

I hate rules. No swimming after eating. Let him call you. Sorry, our video library can only be watched from within The United States. (Stab. Stab. Stab.) No white after Labor Day. And other silly rules like stay on your side of the road. …I kid, I kid. That last one can slide–as long as […]

In: Money Talk

READ ME >>

I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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