ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Poets & Killers Get Rich

In: Creative Writing for the Internet

There are two groups of people: Poets & killers.

The poets are running around with their heart placed firmly on their sleeve, hoping that if they do authentic work, it'll sell itself.

The killers, on the other hand, are running around selling everything, none of which is actually authentic, nor genuine, nor useful. (We call these people “scam artists.”)

Yet, neither one of these groups is going to make it.

Truth is, you might be as authentic as they come, but if you can't get anyone to pay you for it, you're dead in the water. The same goes for the killers: You might be great at bullshitting, but if that's all you've got, you'll be old news before tomorrow.

It's the rare combination of poet & killer—he who does courageous, creative work AND finds courageous, creative ways to sell it—who doesn't just get rich, but makes the world richer.

Because these are the people we don't just admire, but we want to join.

When you can't sell your work, everything around you becomes a threat: Other people, lower prices, better websites, more clever names.

But when you can?

You're not threatened.

Because you are the threat.

 


*Hat tip to David Ogilvy, who first introduced the idea of “killer & poet,” and how important intelligently applied creativity was to to effective selling.


 

3,543

READS

Why Screaming Won’t Get You Heard.

You know when you’re in a group of people… …and you start telling a story, and that one jerkoff starts talking over you, hollering at the waitress mid-sentence, or answering the phone, or by turning to say something to somebody else, and then all of the sudden you don’t really know if you’re suppose to […]

In: Creative Writing for the Internet

READ MORE >>

5,138

READS

No, I Don’t Want to Be in Your Tribe.

“No, I don’t want to be in your tribe. I’m not your minion, and I’m not a cow.” -@ateegarden on Twitter. The internet popularized the concept of “finding your tribe,” and while Seth Godin’s book by the same name is right on the money, the term itself has become cliché, stale, trite, boiler plate, and fucking offensive. …As […]

In: Creative Writing for the Internet

READ MORE >>

19,894

READS

How to Sell Anything In One Paragraph Or Less

What if I told you I could sell anything in one paragraph or less? (Stop glancing skeptically at the screen. I can see up your nose.) You know what kind of paragraph I’m talking about–the sorely neglected, overlooked and undervalued product description. *cue tambourine and this song* Product descriptions have the power to make or […]

In: Creative Writing for the Internet

READ MORE >>

3,244

READS

How to Be Interesting As Hell On Paper

Agency. It was one of the first things my book editor said to me. “These parts need more agency.” And I obviously said: Like the CIA? And she said: Shoot me. And I said: Is that a CIA joke? So while furiously drinking wine and researching this new writing foe—agency—I had been delighted to discover […]

In: Creative Writing for the Internet

READ MORE >>

8,318

READS

25 Words That Will Make You Seem Bland, Useless, Stale, Dime-a-Dozen, Washed-Up and Otherwise Uninteresting, Unimportant and Not Worth Paying Attention To

If you want to stand out, feel fresh, appear interesting and get noticed… …then you’ve got to use language that stands out, feels fresh, is interesting and gets noticed. This is common sense, but of course, it’s easier said than done. It’s tempting to use the first words that come to your mind, but usually? Those […]

In: Creative Writing for the Internet

READ MORE >>

7,427

READS

How to Stop Writing With a Stick Up Your Ass

One of the things I get asked about forty hundred times a day (besides whether or not I know there’s a hair sprouting from my chin) is this: Where’s the line between personality and unprofessional? Because apparently I’m known for walking the line between mental inspiration and mental institution—as every writer worth their weight should. […]

In: Creative Writing for the Internet

READ MORE >>

9,011

READS

Why Your Writing Sucks.

There’s a lot of horse shit going around the internet these days about “writing from the heart” and eliciting emotion in your readers/audience/customers/landlords. Okay, so not landlords. And you get it. You know it’s important. Because nobody wants to buy from a faceless mime. But what you don’t know is how to actually do it. […]

In: Creative Writing for the Internet

READ MORE >>

3,159

READS

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: Creative Writing for the Internet, Online Marketing

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here