ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Prices Are Little Facts, My Dear: A Love Note to Anyone Having Trouble Charging What They’re Worth

In: Money Talk

Money is important, and you can't run a business without it.

BUT WE LOVE TO PRETEND LIKE THAT ISN’T TRUE.

I had an incredible meeting with a new business owner yesterday except I was her client instead of the reverse. (And she’s a naturopath, you guys, can you believe this shit? I’m evolving.)

When it came time to talk about money, however, she began with the very adorable (and totally normal), “Oh no, I'm not going to charge you, I'm new at this, the experience is useful for me, maybe we can barter sometime.” I took one look at her and said, “Absolutely not, girlfriend.”

Because, straight up, money lets us all do the things we were put here to do, in a way that feels good for everyone, and allows us to live really great, interesting lives. And learning how to ask for it is not easy, but it’s critical. A lot of the anxiety comes from simply not knowing what to charge, right? There are no rules, and we never know if the other person is thinking that it’s too much, or too little, and jesus christ, could there just be a STANDARD?

But that’s the point of business done well. You create your own standards. Branding has a lot to do with how you’re perceived, and so does your leadership online, but the most important way you can teach the world what to expect? Is by commanding authority when you speak. What you say, and the way you say it, is critical, because these are all cues signaling your mastery. We all know that the way you speak has nothing to do with the quality of your work, but guess what?

To them it does.

Competence in language signals competence in life.

So start there. Work at getting comfortable with simple, declarative statements. “I am a woman.” “I like wine.” “I’m a designer.” “I charge $100 an hour.”

See how easy? There is nothing to debate about a fact, after all.

And while pricing yourself might feel entirely arbitrary to you at first, the fact that you know something they don't?

Never is.


Need more help with this? Buy  my Unf*ckwithable Confidence: Sales Call Phone Training audio mini-masterclass. You can listen to it in the car, listen to it on a walk, listen to it in the gym, and learn how to “hop on the phone” with a client—and get comfortable asking for the money, and the business, like an elegant pro. (And never have to worry about this again.)

 

May 1

2019

YOU AREN’T CHARGING ENOUGH. Here Are Twenty Big, Fat Reasons Why.

Andddd (drum roll!) we continue our discussion about money with the biggest, hairiest, most existential question in all of entrepreneurship: “How much should I charge?” While other people are worried about how much they’re spending, YOU have the ass-clenching task of worrying about how much you’re earning. (Let’s be honest, your ass did clench up […]

In: Money Talk

READ MORE >>

Sep 26

2013

How to Save Money For People Who Are Notoriously Bad At Saving Money

You haven’t started saving for retirement yet. You don’t know how you’re going to pay your taxes (because you haven’t been keeping up with—what are those silly things called?—quarterly payments.) You certainly don’t have a rainy day fund. <—Said while laughing hysterically into your beer. And college? Well, the kids will just have to open […]

In: Money Talk

READ MORE >>

Jun 9

2015

Making Money is Not as Hard as Most People Make It

There is a distinct and profound difference between people who make money and people who don’t: the money. Hard, cold, beautiful bendy stacks of cash. I know there are a lot of people that say money is evil and your nostrils will catch on fire if you want anything other than world peace, but usually—and pardon […]

In: Money Talk

READ MORE >>

May 7

2013

Are You Making Money or Losing It? Also: Porridge

It’s never just about the money coming in; you have to consider the money going out.  When you take on a job, sure, you might earn $5,000. But what’s the cost of earning it?  If you have to forfeit 3 other projects (and your favorite Wednesday night TV show) for a combined total revenue of […]

In: Money Talk

READ MORE >>

Jul 14

2017

The Case For Charging Good Money (Featuring an $800 Example)

So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements. DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID. But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping […]

In: Money Talk

READ MORE >>

Jan 23

2014

Hourly or Retainer OR….

»  Cash flow challenged? »  Do a bunch of work you won’t get paid for until you bill next month? »  Burned in the past by clients who disappear & never actually pay the bill? No, this is actually not the opening to an infomercial, as much as I’d love to show up on my […]

In: Money Talk

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here