ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Take Off Your Girdle And Show A Little Leg: On Giving Your Business Some Personality, Already

In: Online Marketing

If I could scream from the top of Brad Pitt's rooftop (have you SEEN those Chanel commercials?), you know what I'd yell?

LOOOOOOOOSSSSSSEEENNNNNNNNNNN UPPPPPPPPPPPPP!

Of course I'd be embarrassed because I sort of have a man voice, but I think Brad would be okay with it. And he wouldn't mind because it's a form of philanthropy since, really, the world needs to hear it.

Gone are the days of stiff. Buttoned up. Pretentious. In business, at least. (I can't speak for your mother-in-law.)

Why?

Because now, people have more choices than ever before.

That thing called the world wide web? Made it so now, you aren't limited to whatever they're selling down at the Dollar General. It also took things from a monologue, with companies having a one-way conversation with you via manipulation of the media, to a dialogue–where you, now, can talk back. You have a say. And frankly, a lot of companies are scared about what you're going to say about them. So it's pushed them to up the ante. (We like this ante upping very much.)

And with this ante upping comes the task of actually GIVING YOU AN ACTUAL REASON TO BUY FROM THEM, AND NOT SOMEBODY ELSE.

Because, as I've said many times before – how do you give people a reason to buy from you when you're selling the exact same thing as everybody else?

You get a fucking personality.

(See how I just interjected that sentence with a big menacing word? That's because it's my personality. And I am clearly big and menacing.)

Seeing brands come out of their shell is one of the most delightful things for me, right next to an afternoon Scotch. (I've been watching Mad Men recently. It's rubbing off.)

Every time I come across a company that exudes personality, I've been over here like an OCD psychopath, taking screen shots and laughing so loud my neighbors either think I do nothing but watch Comedy Central 24/7, or I've got an exceptionally entertaining bird (or man?) outside my window. Little do they know I'm working. *seductively lifts 1960's ballroom dress to show a little leg* *remembers I'm not actually ON Mad Men*

So I thought I'd be the good little girl on the playground and share.

Here's my absolute favorite find over the last few weeks – Kulula Airlines, a South African company. I'm in LOVE.

(Sidenote: If you're reading this in your email, you're going to want to display images for this one.)

1. First of all, their planes look like this:

2. Second, they have fun sections on their website that explain their brand – including the painting of their planes.3. They care enough to explain the frustrating aspects of their business to their customers–why things happen, and in layman's terms. What a breath of fresh air.4. They make ads like these. (This was made the weekend South Africa's president married his fourth wife. Funny.)

Kalula5. Their mission? To help people lighten up. Precisely why I'm featuring them in this post.

6. And last but not least, it's been rumored that their pilots say hilarious things on the intercom.

And I appreciate a pilot who doesn't sound like he's about to keel over mid-flight from misery, boredom or because it's the 4,568th baby he's heard cry for 8 hours straight. (Wink.) Some things they've been known to say: –

“We’d like to thank you folks for flying with us today. And, the next time you get the insane urge to go blasting through the skies in a pressurized metal tube, we hope you’ll think of Kulula Airways.”

“Ladies and gentlemen, if you wish to smoke, the smoking section on this airplane is on the wing. If you can light 'em, you can smoke 'em.”

After a hard landing: “Ladies and Gentlemen, welcome. Please remain in your seats with your seat belts fastened while the captain taxis what’s left of our airplane to the gate!”

If you're digging this, I hope it'll inspire you to take off your girdle and show a little leg.

The right people will love it. (Hint: Those are the ones you want to do business with.)

Because if you don't have a personality, what do you have?

Quality, speed, and good customer service aren't cutting it anymore, boys.

Everybody's got that.

So what are YOU bringing to the cockpit table?

Feb 21

2012

How Being Unapologetic Helps Me–And You–Win At Biz

Feb 21, 2012

First of all, if you want teddy bears, get off this blog. Teddy bears and hand holding is for other people. Here, we’re about fresh ones right across the face. I don’t have time for bullshit, and neither do you.–  Second, if you aren’t going to take the quality of your life seriously, get off […]

In: Online Marketing

READ ME >>

Jan 20

2015

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

Jan 20, 2015

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: Creative Writing for the Internet, Online Marketing

READ ME >>

Nov 9

2012

Call Your Fucking Tribe. (Quickie Friday Piece of Ass)

Nov 9, 2012

For my WRITERS–at heart, by trade, or in their wildest, rowdiest, wettest dreams. Because it’s Friday. And this short video will be the most important thing you do all day. (You can’t fool me – I know nobody’s really working.) This is why I do what I do as a copywriter. This is why the […]

In: Online Marketing

READ ME >>

Oct 17

2011

Cut The Fat.

Oct 17, 2011

Cut the fat. Give yourself the white space you need in order to grow. And… …pursue what you’re really here to pursue. Hint: It’s probably the one thing on your to-do list that doesn’t have any guidelines, instructions, paths to follow or tried and true ways of doing it. And that’s exactly why you’re procrastinating […]

In: Online Marketing

READ ME >>

Feb 9

2018

The United States Lottery Makes $73.5 Billion a Year Thanks to This Little Understood Sales Trick. What Is It?

Feb 9, 2018

When the lottery wants to drum up business, they don’t raise the odds. They raise the jackpot.  Why? Because people don’t buy odds. They buy fantasies. They buy the ability to get drunk on a dream. Which, of course, goes back that old hat argument of emotion versus logic. Time and time again, this has proven […]

In: Online Marketing

READ ME >>

Jul 14

2011

Paris, Wankers + Marketing for Local Business Owners

Jul 14, 2011

So, I’m on a plane. I may or may not be drinking French wine from a miniature bottle that could really be bigger for seven dollars, but I mean, who’s really measuring? Don’t judge. I figure that between having never tried cigarettes, and having stuck up for the nerdy girl that one time in the […]

In: Online Marketing

READ ME >>

May 13

2017

Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

May 13, 2017

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! […]

In: Online Marketing

READ ME >>

May 2

2017

What Do You Believe? Package THAT.

May 2, 2017

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Online Marketing

READ ME >>

Jan 22

2013

Why Your Clients Should Never Have to “Think About It”

Jan 22, 2013

READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They are often choosing not because of what they think, but because of how something makes them feel. What […]

In: Online Marketing

READ ME >>

Jul 6

2017

We Don’t Sell Those

Jul 6, 2017

There is a rose company, here in the UK, that doesn’t give a fuck that they don’t sell daisies. It’s delightfully refreshing, in fact. There are no apologies about it; no wishy washiness; no trying to cover all the bases. Just this base is fine, thanks. Notice the quiet confidence it exudes? I’m also betting […]

In: Online Marketing

READ ME >>

I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

Privacy Policy Info Here