There’s this really scary fear of doing it wrong.
Do you not do Instagram because you think you’re going to do it wrong? Do you not do yoga because you think you’re going to do it wrong? Do you not go into the hip cafe because you think you’re going to do it wrong? Do you not run the marketing campaign because you think you’re going to do it wrong?
There’s a little secret, that I’ve learned, to doing it right:
Plan on doing it wrong first.
There is a difference between getting it wrong by accident, and getting it wrong on purpose.
Intentional sucking doesn't mean that you do.
In fact, it might actually mean that you're 50 steps ahead.