Author, CEO & Founder

Learn More >>

Reason #959 to Start a Business

In: Starting an Online Business

Employment freaks me out.

It's hard to imagine putting all of your intellectual, emotional, and physical energy into a company – with nothing to show for it at the end of the day. Or, the end of your life.

Maybe a savings, if you were disciplined enough, or a 401K, but aside from that, you're left with a former title and a few keepsake peppermint candies.

That's because when you're living off a salary that someone else grants you, you don't own your lifestyle–you rent it.

It's in this same vein that freelance work freaks me out.

While you seem to be working for yourself, what you're really doing is working for any clients you can get. In other words: Everyone else, except for yourself.

The big problem with this revenue model is that when you dry up, your business doesn't just dry up–it dies. So you're still left with nothing…except maybe a balloon from the mental ward. Do they still use the term? Mental ward? (I sort of like it.)

And then you've got a third option: Start your own business.

Except here, a “business” doesn't just refer to a transient and highly dependent (read: needy) means of generating revenue (freelancing); it refers to a business that, if left to its own devices, can still run itself.

Without you there, slaving over the cauldron every moment of every day. (Another money word–cauldron. When's the last time you used that in a sentence?)

This isn't a novel concept. It's something that's often discussed in the business world. What isn't often discussed, however, is why it's so damn important. (Because if it were, more people would feel a sense of obligation to themselves to make it happen.) A few of my whys:

You don't want to end up in the mental ward.

You'd like a semblance of a life.

You don't want to live by everyone else's deadlines.

If go visit Aunt June, she'll be pissed if you're on your laptop the whole time.

It'd be nice to have some equity in the world.

Your self-actualization will go through the roof.

Your income isn't directly related to the number of “billable hours” you work–they're all fucking billable.

Business growth isn't directly related to your exhaustion.

You now own an asset…instead of being an asset. (As long as you do it right.)

You'll have leverage. And leverage makes the world go 'round.

Here in Costa Rica

…I've been (humbly) approached numerous times by separate business owners who want me to do work for them. To help them market themselves. To write for them. In sum, to help them build their businesses and make money.

The question, of course, becomes: How will doing that help me build my business and make money?

The answer: It doesn't.

In fact, doing work for them would cause me to lose money, because it would pull me away from building my own companies. My own assets. My own wealth.

This mentality is crucial.

You've got to be meticulous when it comes to your business decisions. Which are the ones that will thrust you forward? And which are the ones that will hold you back? 

But what if I really wanted to help those business owners? And what if I wanted to do it in a way that didn't hold me back? Is it possible?


But it involves a different approach.

Instead of scrambling to expend my limited resources (time, energy, money, etc.) in helping each business owner build his/her own assets, I would be much better served by building my own asset (think: a website dedicated to Costa Rica that drives traffic) – and then allow them to benefit from it as, say, advertisers, for example. And guess what? They'd be better served, too.

That's the difference between spotting an opportunity versus merely taking an opportunity.

And it's also the difference between being in business, and merely doing business.

Because when you do business, you make money.

But when you're in business?

You make a lot more than money.

You make a life. 

One where having your cake, singing in the rain, and stopping to smell the roses aren't just metaphors.

…They're how you live.

Jun 2


When It’s Hard for People to Pick, The First Thing They Do Is Ditch

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding […]

In: Starting an Online Business


Feb 7


Just The Tip: Nobody Wants Your Free Goodies

Alright, it’s time we had a talk about your goodies. I’ve seen free goodies being offered all over the internet for year after (painful) year, and I really have to wonder: Are they honestly as good as Ciara’s? Kidding. We both know that’s impossible. Have you seen her abs? Regardless, if you’ve ever caught yourself writing, “Sign up […]

In: Starting an Online Business


Jul 11


Take What You Love, And Figure Out How to Sell It To Someone—And Boom, You’ve Got Your Dream Job

So, listen, I’m not gonna lie—we got to our new London flat this morning, and the second I walked in, I FINALLY UNDERSTOOD THE MEANING OF LIFE. (P.S. You’re following these shenanigans via my Insta-stories right?) Which is entirely materialistic of me, of course, but I’m of the age these days where I don’t really care because […]

In: Starting an Online Business


Feb 14


Don’t Invent a Product Name. Engineer One.

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business


Aug 15


DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]

In: Starting an Online Business


Aug 4


Please, I Beg You, Get a Niche. (No Matter Which Way You Pronounce That Irritating Word.)

Most annoying word ever: Niche. Come on, say it with me now. Nicheeeeeeeee. Oh wait, what’s that? You don’t know if it’s pronounced NIT-ch like an angry German or NEE-sh like a snobby Frenchman? That’s okay, neither does anybody else. DON’T LET THEM FOOL YOU. Kind of like how nobody actually knows how to pronounce […]

In: Starting an Online Business


Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here