ASH AMBIRGE

Author, CEO & Founder

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She Wrote the Book On It

In: Online Marketing

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover:

She wrote the book on it.

It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?”

(For the record, this question is a little bit like asking, “How do I have sex?” In other words, not exactly a straightforward process—unless you have found yourself in a very, very unfortunate situation.)

While there’s not one answer, there is one question you can ask yourself, over and over and over again:

What am I writing the book on?

Those handmade soaps—they’re just soap, but they’re writing the book on hilarious soap packaging.

Those hair ties for guys—they’re just hair ties, but they’re writing the book on making it cultishly cool for dudes. (And the co-founder in that video also happens to be the person I wrote about here in Chile in 2012. HOW'S THAT FOR FULL CIRCLE? I'll be writing more about their story soon.)

That bookkeeping service—they’re just bookkeepers, but they’re writing the book on making this EASY + HIP for business owners. (Their on boarding process is even fun.)

All of these things exist because they insist on something.

The best marketing isn’t a marketing activity at all–it starts with the statement you're making by getting into business in the first place.

What do you insist on?

When you're passionate about something as a rule, you don’t have to pay over and over and over again to muster it.

Mar 3

2012

Attention Is The Motherfucking Currency. OWN IT.

Mar 3, 2012

Yo. Just wrote an update to my Behind Closed Doors group, and thought it might be useful to share with you here, too. (Behind Closed Doors is my insider group where several times a week I put out quick-hit emails like the one below, sharing the deets on my own marketing + sales strategies for […]

In: Online Marketing

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May 2

2017

What Do You Believe? Package THAT.

May 2, 2017

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Online Marketing

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Feb 27

2014

Get Yourself Some Enemies

Feb 27, 2014

Elementary school ruined everything. They tattooed horrible cliches onto our 8 year old hearts to “think big!” — “aim high!” — “walk with your head down in single file OR DIE” — — which probably explains New York City. While I know they REALLY wanted you to become an astronaut (or at least make sure you knew how […]

In: Online Marketing

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Apr 20

2011

The Secret to Client Attraction – Grey Goose Vodka, Baby.

Apr 20, 2011

When I say the words, “Grey Goose,” what automatically comes to mind? a) Purple fairies b) Your high school prom date c) Roseanne Barr d) Vodka As much as I’d love it if the answer were C, you probably picked D, vodka. Congratulations, you are correct. Whether prompted or not, most everyone who sees the […]

In: Online Marketing

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Aug 22

2017

Don’t Sell a Product—Sell a Person Their Identity

Aug 22, 2017

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Online Marketing

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Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

Sep 14, 2017

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

In: Online Marketing

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Sep 27

2012

Let The Serious Folks Go Seriously Broke.

Sep 27, 2012

  I can’t do serious. I’m not sure if you could tell from the name of this blog, or from anything I’ve ever written, said, tweeted and/or mimed while naked, but it’s true. (There was actually no naked miming. I do a lot of stuff naked, but really, who the hell mimes these days?) I’m […]

In: Online Marketing

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Jan 21

2014

You are not anyone’s only option. (…So now what?)

Jan 21, 2014

We made out for hours that night. College kids stepped clumsily around us, spilling their beer as much as their morals. It was an era of chunky blonde highlights and boot cut jeans, tanning beds and lacy little lingerie tops from Express. My favorite was champagne & cream colored. I had it on that night. […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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But no serial killers. I promise I won’t send those.

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