ASH AMBIRGE

Author, CEO & Founder

Learn More >>

You’ve Only Got 12 Fucks to Give Every Day. How Do You Spend Them?

In: Hard Stuff, Productivity,

You know how they say there are only so many hours in a day?

And then you know how you immediately proceed to do that really cute thing where you overschedule yourself to the eyeballs, anyway, because apparently you think you are WAY ABOVE SUCH NONSENSE and pish posh I’ll get it done. I’ll get it done, you growl to yourself, in a fit of stubborn, mulish, holier than thou mania.

I’m not sure who we all think we are, but the truth is far less flattering.

We’re all just a bunch of regular ass humans working within one major constraint: time.

But unfortunately we’re absolute shit at measuring time. Time is all around us, it’s fluid, it moves, and we move with it, so we’re notoriously bad at cutting it off at the knees and dividing it up. As a result, we consistently underestimate how long it’s going to take us to do everything. (Ever just “run in for a loaf of bread”?)

I prefer to operate by the spoon theory—it’s the most important thing you will read all month. The theory asks you to imagine that, instead of measuring time, you measure units, or “spoons”—which you’ll understand once you read the piece.

In other words, if you’ve got exactly 12 fucks to give in a day, then every single time you do something, you give up one of those fucks. And when those fucks are gone, you’re done. You don’t have any more fucks to give.

And I wonder, what would happen, if you actually laid out 12 little objects on your desk, one day, and every time you said “yes” to something, you had to take one of them away. Might it be helpful, to actually SEE how much you’ve got left to give—instead of imagining that you’ve got all the time in the world.

Having all the time in the world is poetic, of course.

But having a handle on your sanity is far more beautiful.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

662

READS

Calling All of My Flakes, My Quitters, My Commitment Clunkers: The Secret to Finishing What You Started Is NOT Patience. (So You Can Tell All Of Those “Have Patience” Hoodlums to Kiss It.)

You know who I personally have it out for? People who tell you to have patience. “Have patience, my dear,” they say—and then they always tack that goddamn “my dear” onto the end, as if they’ve suddenly transformed into a card-carrying ninety-year-old wizard. There’s no faster way to bring my lack of patience from a […]

In: Creating, Hard Stuff, Productivity,

READ MORE >>

613

READS

Change Is Fucking Messy (Thank God)

Change is fucking messy. You’re effectively molding yourself, and re-molding yourself, the way a sculptor would a piece of clay. And yet, nobody says to the sculptor: Shame on you, butter fingers, for not having it perfect the first spin. Rather, there’s an expectation of process. Of trial, of error, of slow transformation; of forming, […]

In: Hard Stuff, Lady Balls, Life, Success,

READ MORE >>

399

READS

So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

“But we don’t know how.” We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of […]

In: Creating, Hard Stuff, Success,

READ MORE >>

How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>

 

THIS IS A PLACE WHERE YOU'LL ALWAYS BELONG.

Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.