Tag: Work

This Irish Tour Company Needed to Differentiate Themselves: Here’s How I’d Go From Invisible to Un-F*cking-Forgettable

HEY, KITTY CAT—and welcome to Middle Finger Fridays! I’m featuring a new creator every Friday who’s out there SMOKIN’ it—and highlighting what I think they’re doing really, really right—as well as one or two things they can do even better to make that money. 💵 Today, we’re hollering at a walking, hiking, and biking tour company in Ireland who’s been around since 1994—but (!) how do you stand out from the crowd when there’s gaggles of other tour companies doing

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The Real Key to Earning $250,000/Year as a Creator (And Why More People Aren’t)

I’m convinced of two things in this life: I will someday be a sheep farmer in Scotland. Just because something is popular, doesn’t mean it’s good: it just means it’s popular. ✨ What am I referring to, cryptic little minx that I am? Oh, MOSTLY EVERYTHING, since marketing is the real force behind anything that’s popular. (It’s rarely a democratic consensus gone wild.) But, in particular, I think of social media this way: one of the most popular ways to

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This Tattoo Artist Needed Less Overwhelm, More Money: Here’s How I’d Grow the Biz Without the Burn Out

HEY, KITTY CAT—and welcome to Middle Finger Fridays! I’m featuring a new creator every Friday who’s out there SMOKIN’ it—and highlighting what I think they’re doing really, really right—as well as one or two things they can do even better to make that money. 💵 Today, we’re hollering at a fine line tattoo artist whose work makes me drool on the daily—but (!) how do you grow if you’re already fully booked and overwhelmed? (It’s almost like: go away, clients!

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Client Weird About Your Contract? Say This and They’ll Happily Sign (While Probably Hugging You)

So you know how you get that client and literally feels like you’re prancing through a field of daffodils that have been sprayed with CK One from the year 1998? (This might sound horrifying unless you wore CK One in 1998 like every other millennial who was alive in 1998, in which case you will immediately be transported back to the time in your life when YOU STILL HAD ABS AND DREAMS.) The client is in . to . you.

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This London Tour Guide Needed to Scale Her Biz: Here’s How I’d Add $250K to Her Bottom Line

HEY, KITTY CAT—and welcome to Middle Finger Fridays! I’m featuring a new creator every Friday who’s out there SMOKIN’ it—and highlighting what I think they’re doing really, really right—as well as one or two things they can do even better to make that money. 💵 Today, we’re hollering at a tour guide in London who gives the cooooolest walking tours—but (!) how do you scale your business if your clients need to be in person to see you? The name

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“F*ck Doing It All”: How Sharp-Toothed Maverick Grit Can Sell Your Products to Complete Strangers

When the lottery wants to boost ticket sales, they don’t raise the odds. They raise the jackpot. Why? Because people don’t buy odds, they buy dreams. HERE’S A LIST OF THINGS THAT PEOPLE DON’T WANT: Eight modules Sixty minutes of your time A course A video series A PDF Unlimited access An elephant (just kidding, I definitely want an elephant)   HERE’S WHAT PEOPLE DO WANT: Excitement Elation Power Prestige Belonging Belief Hope Confidence Conviction Faith Comfort Relief Euphoria In other

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This Coach Needed a Fresh New Message That Stood Out: Here’s How I Took Her from “Same” to “Fame” in 15 Minutes

HEY, KITTY CAT—and welcome to Middle Finger Fridays! I’m featuring a new creator every Friday who’s out there SMOKIN’ it—and highlighting what I think they’re doing really, really right—as well as one or two things they can do even better to make that money. 💵 Today, we’re hollering at a coach for creatives who is a delicious red-hot smoke show on Instagram—but (!) I know we can do even more to help her convert clients. The name of this game?

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This Cake Designer Could Be Making Millions: Here’s How She Can 10X Her Income (And Make Us All Hungry)

HEY, KITTY CAT—and welcome to Middle Finger Fridays! I’m featuring a new creator every Friday who’s out there smokin’ it—and highlighting what I think they’re doing really, really right. (You know, so you can replicate that magic without banging your head against the wall.) And also what I’d love to see them do in the future. Today, we’re hollering at someone who’s got the potential to be making millions of dollar bills because of her INCREDIBLE flower bloom cakes—but who,

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How to Stop Writing With a Stick Up Your Rump: A Foolproof Way to Add More Personality Without Being Unprofessional

One of the things I get asked about forty hundred times a day (besides whether or not I know there’s a hair sprouting from my chin) is this: “I’m not as boring as I seem on paper, but from all those years in corporate America / Catholic school / working as a mad scientist, my writing is feeling a little…constipated.” You might even commit the crime of talking in the third person (“Jane Doe has extensive experience in creating high-level

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Does Your Writing Suffer from Overthinking? 3 Signs You Need to Trust Your Voice More—And Outside Opinions Less

You know when you sit down to write and your brain sort of feels kind of…constipated? (I’m all about that classy imagery.) You finally manage to put a sentence on the screen, but then you backspace over the word “fucking”—because if you say “fucking,” no one will take you seriously—but then you retype the same word, wondering if you were to use such a word, whether it would come across as self-assured and bold, or lowball and crass? You decide to leave

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