ASH AMBIRGE

Author, CEO & Founder

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#WRITINGTIP: Action Verbs When You Need Someone to ACT

In: Creative Writing for the Internet

Here’s a handy tip for writing headlines that inspire action:

Start your headline with an action verb. (GENIUS, AM I RIGHT?)

 

When you need to fighter pilot your to-do list…

vs

Fighter pilot your to-do list.

 

Makes sense, doesn’t it? To inspire action, use action words. (And yes, “fighter pilot” is a verb I just made up, because we like fresh-feeling, high-wattage words. Don’t be afraid to invent your own verbs as long as the meaning is clear!)

If you were trying to get someone to jump out the window of a burning building, you wouldn’t say, “If this is something you’re interested in, jump now.” You’d say, “JUMPPPPPP!”

Too often, we get wrapped up trying to write, when all we need to do is think about how we speak.

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Lazy sentences BOTHER ME. They bother me because it’s not really the sentence being lazy–it’s the person who wrote it. And if that person happens to be a business owner who’s trying to convince me to spend my hard-earned, sweat-soaked, time-drenched money with them? They better demonstrate that they actually WANT MY BUSINESS. Want it […]

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You know what makes for brilliant writing? Not what you say, but the way you say it. The execution. The way you jockey your message onto a page. There are 354 different ways to tell any story. (Exact figure, give or take a few thousand or so.) You can start at the beginning, or you […]

In: Creative Writing for the Internet

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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