August 10, 2017
Here’s a handy tip for writing headlines that inspire action:
Start your headline with an action verb. (GENIUS, AM I RIGHT?)
When you need to fighter pilot your to-do list…
Fighter pilot your to-do list.
Makes sense, doesn’t it? To inspire action, use action words. (And yes, “fighter pilot” is a verb I just made up, because we like fresh-feeling, high-wattage words. Don’t be afraid to invent your own verbs as long as the meaning is clear!)
If you were trying to get someone to jump out the window of a burning building, you wouldn’t say, “If this is something you’re interested in, jump now.” You’d say, “JUMPPPPPP!”
Too often, we get wrapped up trying to write, when all we need to do is think about how we speak.