ASH AMBIRGE

Author, CEO & Founder

Learn More >>

I Wrote & Produced TV Commercials for Seinfeld, And Here’s What I Learned

In: WTF Is Marketing?

A hundred years ago, I was in charge of writing and producing teaser commercials to let the public know that Seinfeld would soon be airing on the FOX network.

There was just one catch:

We couldn’t use the Seinfeld logo, the likeness, the music, or the footage.

Not until the date the license became active, anyway. But that would mean that we couldn’t promote it ahead of time—and that’s a problem when you need to get people excited.

So what’s a girl to do when she needs to promote something she can’t talk about?

She stops thinking about promoting Seinfeld, and starts thinking about promoting the things that Seinfeld stood for. (If you’re thinking it was a show about nothing, you’re wrong—it called out and questioned many, many cultural norms.)

I did this in the form of riddles and clues and inside jokes that only Seinfeld fans would understand, of course, each of which would air in 15-second clips that would pop up on the screen in between commercials to the tune of “Gold Digger” (which had nothing to do with anything except for the fact that it was 2006 and I knew people would start singing along as soon as the clips came on). As a result, we turned what would normally be an advertisement into a game—an early version of gamifying, if you will, before gamifying became a thing.

Because no matter what you’re selling, your only job is to get someone excited about it.

It’s far too easy to get bogged down by all of the minutia of the standard practices and the do’s and don’ts and the webinars and the sales copy and the price points and all of the other things that are making you run SCREAMING from talking to anyone about your thing.

But you don’t need a degree in marketing; what you need is enthusiasm.

The best marketing never feels like marketing—and the best way to promote yourself?

Is by promoting what you stand for.

2,085

READS

Get More Clients + Customers: The One Step You Absolutely, Under No Circumstance, Aren’t Allowed to Skip. Rahr.

Remember Monday’s riveting post where I swore less than usual, pretended to be a drunken Spanish sailor and emphasized the importance of getting clients and customers in the door? If you don’t, Ginkgo Biloba comes highly recommended. By herbalists, not me. I tried that shit once and it did absolutely nothing to help me remember […]

In: WTF Is Marketing?

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here