ASH AMBIRGE

Author, CEO & Founder

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I Wrote & Produced TV Commercials for Seinfeld, And Here’s What I Learned

In: Online Marketing

A hundred years ago, I was in charge of writing and producing teaser commercials to let the public know that Seinfeld would soon be airing on the FOX network.

There was just one catch:

We couldn’t use the Seinfeld logo, the likeness, the music, or the footage.

Not until the date the license became active, anyway. But that would mean that we couldn’t promote it ahead of time—and that’s a problem when you need to get people excited.

So what’s a girl to do when she needs to promote something she can’t talk about?

She stops thinking about promoting Seinfeld, and starts thinking about promoting the things that Seinfeld stood for. (If you’re thinking it was a show about nothing, you’re wrong—it called out and questioned many, many cultural norms.)

I did this in the form of riddles and clues and inside jokes that only Seinfeld fans would understand, of course, each of which would air in 15-second clips that would pop up on the screen in between commercials to the tune of “Gold Digger” (which had nothing to do with anything except for the fact that it was 2006 and I knew people would start singing along as soon as the clips came on). As a result, we turned what would normally be an advertisement into a game—an early version of gamifying, if you will, before gamifying became a thing.

Because no matter what you’re selling, your only job is to get someone excited about it.

It’s far too easy to get bogged down by all of the minutia of the standard practices and the do’s and don’ts and the webinars and the sales copy and the price points and all of the other things that are making you run SCREAMING from talking to anyone about your thing.

But you don’t need a degree in marketing; what you need is enthusiasm.

The best marketing never feels like marketing—and the best way to promote yourself?

Is by promoting what you stand for.

Feb 21

2012

How Being Unapologetic Helps Me–And You–Win At Biz

Feb 21, 2012

First of all, if you want teddy bears, get off this blog. Teddy bears and hand holding is for other people. Here, we’re about fresh ones right across the face. I don’t have time for bullshit, and neither do you.–  Second, if you aren’t going to take the quality of your life seriously, get off […]

In: Online Marketing

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Oct 16

2017

She Wrote the Book On It

Oct 16, 2017

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Online Marketing

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Jan 16

2012

How to Fuck Up a Sale in 27 Minutes Flat (But Still Score a Date)

Jan 16, 2012

The Scene: The United States of America. 9:57 am: Walk into L.A. Fitness. 9:58: Meet stunningly fit individual named Alberto. 10:00: Decide there is some fucked up pheromones wandering around body that insist on me + Latino men. 10:01: Wonder if Alberto’s name really is Alberto. Consider how unsexy it would be to call him […]

In: Online Marketing

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Dec 11

2011

Why You SHOULD Sweat the Small Stuff. (Free Puma Included.)

Dec 11, 2011

Yesterday, I was certain I was going to die.  Not just on one occasion, but two. The first instance was when I agreed to ride an ancient, rusty, rickety, RIDICULOUS ski lift up the side of a volcano. Vollll. Caaaaa. Noooo. Obviously that’s what you do when you’re in Patagonia with a group of friends–ride […]

In: Online Marketing

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Jul 6

2017

We Don’t Sell Those

Jul 6, 2017

There is a rose company, here in the UK, that doesn’t give a fuck that they don’t sell daisies. It’s delightfully refreshing, in fact. There are no apologies about it; no wishy washiness; no trying to cover all the bases. Just this base is fine, thanks. Notice the quiet confidence it exudes? I’m also betting […]

In: Online Marketing

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Nov 30

2011

Seduce Me And I’m Yours. Your Customer, That Is.

Nov 30, 2011

So, I’m a huge salsa fan. The love affair began nearly 10 years ago, when I first traveled to Costa Rica on an exchange program. His name was Alejandro, and he was the first boy to ever ask for my hand on the dance floor. He was golden tan with dark blue eyes, and long […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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