ASH AMBIRGE

Author, CEO & Founder

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Know Who Your Haters Are

In: Online Marketing

Tiffany’s doesn’t try to sell diamonds to a sixteen-year-old girl. Nor are they offended, nor worried, when teens aren’t flocking to their stores. Tiffany’s knows that sixteen-year-old girls most definitely aren’t their market. And I also imagine that, were a sixteen-year-old girl to proclaim that Tiffany’s sucks absolute DONKEY BALLS, they wouldn’t take it to too much heart either. 🙂

That seems obvious on its face, but try telling that to the millennial who has just read a critical review of her work written by a sixty-two-year-old man.

Knowing who will hate your work, turns out, is just as important as knowing who will love it. 

Oct 17

2011

Cut The Fat.

Oct 17, 2011

Cut the fat. Give yourself the white space you need in order to grow. And… …pursue what you’re really here to pursue. Hint: It’s probably the one thing on your to-do list that doesn’t have any guidelines, instructions, paths to follow or tried and true ways of doing it. And that’s exactly why you’re procrastinating […]

In: Online Marketing

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Jan 19

2012

I Want You. Now.

Jan 19, 2012

…yeah, you. Not so much in the, take-me-to-bed-tiger kind of way (that’s tomorrow. really. just wait.), but in a I-want-to-know-what-you-think kind of way. Not about the ozone. Or how much profanity I use. Or the fact that I apparently suck at responding to emails. (Shhhhhhhhh. I’m getting better!) I want to know what you think […]

In: Online Marketing

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Aug 22

2017

Don’t Sell a Product—Sell a Person Their Identity

Aug 22, 2017

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Online Marketing

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Feb 19

2014

Are You Peeing In The Sea of Sameness?

Feb 19, 2014

I was disgusted. She was the 11th person to pass by trying to peddle the same exact selection of sunglasses that ten other people had peddled just seconds before. “Senorita?” she said, tapping me on the shoulder from behind my table once more. I ignored her once more. She circled around me in case I […]

In: Online Marketing

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