In: Branding, Finding Your Voice, Marketing,
Tiffany’s doesn’t try to sell diamonds to a sixteen-year-old girl. Nor are they offended, nor worried, when teens aren’t flocking to their stores. Tiffany’s knows that sixteen-year-old girls most definitely aren’t their market. And I also imagine that, were a sixteen-year-old girl to proclaim that Tiffany’s sucks absolute DONKEY BALLS, they wouldn’t take it to too much heart either. 🙂
That seems obvious on its face, but try telling that to the millennial who has just read a critical review of her work written by a sixty-two-year-old man.
Knowing who will hate your work, turns out, is just as important as knowing who will love it.