ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Sometimes Wonderful Can Still Be Heavy

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

love throwing sh*t out. Love, love, love, love, LOVE it. I throw out high heels and curtains, jewelry and fine china. (Okay so I don't actually throw it out. I donate it. But the point is, it's goneeeee.)

It isn't just the physical stuff: I'm also (creepily) good at throwing out old ideas, old identities, and old dreams. It's all holding me down. Even the nice stuff. Even the wonderful stuff.

Because sometimes wonderful can still be heavy.

I'm talking about careers. I'm talking about relationships. I'm talking about the greatest of intentions. We hate abandoning what we've invested. We spent money! We spent years! We spent time and energy and focus, and none of it can go to waste. But it's the sunk cost fallacy at its finest: you've already spent the money. You've already spent the time. And that can never change, no matter what you do next.

So what you do next should be independent.

Imagine taking a wrong turn in Topeka, Kansas and then deciding to keep going down that road—all the way to fucking Virginia—because you'd already covered the mileage? That's asinine, but it's what we do when we've gone to school for something (and therefore don't want to waste it), worked for a company for X amount of years (and therefore don't want to waste it), or even so much as spent $100 on a pair of heels we'll never wear again (and therefore don't want to waste it).

We keep driving in the wrong direction because we don't want anything to have been for naught. We don't want to feel like we made a bad decision, so we hang onto that decision and let it dictate all the rest of the things. Forever. And, uh, ever. Until you reach the coast and go, “Wait, I didn't want to be here! What am I doing?!” Because god forbid we lose an investment. But it's that same investment that's pushing you to do things that are making you unhappy—and that's what makes it a fallacy.

On the surface, losing often looks a whole hell of a lot like losinguntil you think about what you stand to gain.

Jan 24

2016

On Getting Old, Having No Idea How to Make a Soufflé & Consciously Choosing to Do What You WANT.

It’s 2:42 in the morning and the reason I’m awake is called CHARDONNAY. People talk about getting old—buying crock pots, nonchalantly cutting your spouse’s armpit hairs, relating more to The Golden Girls than The Gilmore Girls—but they do not prepare you for the one thing that will change your life even more than tiny packets of GrillMates: […]

In: Feeling Dead and Uninspired

READ MORE >>

Oct 23

2012

How to Be a Human.

I sat in a plaza yesterday, behind La Moneda–Chile’s version of The White House. Diagonal paths come from all directions and meet up in the center, before darting off in opposite directions. People walk gruffly, generally ignoring one another–cell phones, busy faces, stern looks, fast paces. And just like in plazas everyday across the world… […]

In: Feeling Dead and Uninspired

READ MORE >>

Jun 25

2012

A Tearful Birthday

Yesterday was my birthday. I flew from Ecuador to Chile on Friday so I could spend my birthday with my best girl friends in the whole wide world. Sure enough, they surprised me in the airport with glittery welcome back posters, prompting me to scream like a hyena. I had no idea they were coming. […]

In: Feeling Dead and Uninspired

READ MORE >>

Feb 11

2010

Education & Wage Slavery: Hand In Hand?

A no-nonsense look at the education system’s hidden agenda–why we’re being taught what to think, instead of how to think, and how this affects not only us, but the bigger picture at hand. Put on your thinking caps for this one. (P.S. Please don’t egg my house if this makes you angry.)

In: Feeling Dead and Uninspired

READ MORE >>

May 31

2018

If Somebody Told Me to Pick a Husband at Age Twenty-Three, I’d Likely Be Waking Up Next to Some Guy Who Can’t Spell “Lemon.”

You know why we’re all unhappy and restless and jaded and depressed? LIFE IS BORING US TO TEARS. Boredom is the devil, but most people don’t realize they’re bored. They’re busy working. They’re busy running. They’re busy doing ALL THE ERRANDS and keeping up with those fucksticks, The Jones’. It doesn’t feel like they’re bored, […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

READ MORE >>

Jan 15

2013

Your Life in 6 Words.

Remember that one time I got loose, drank too much eggnog* and packaged everything together in the TMF store for a wild, wild west of a discount–and then told all continental U.S. buyers that I’d even take it a step further and send a surprise to their doorstep? Right. That time. Just last month for […]

In: Feeling Dead and Uninspired

READ MORE >>

Nov 13

2013

You Know You Need a Change When…

The year I tried to juggle 1,407 balls in the air and still be nice to strangers in the super market taught me an important lesson: Busy isn’t a synonym for happy. Full doesn’t mean fulfilled. And people are pushy assholes in line at the deli counter. All of us are busying ourselves to death—sometimes […]

In: Feeling Dead and Uninspired

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here