ASH AMBIRGE

Author, CEO & Founder

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Own Your Edge

In: Online Marketing

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know how many times I arrive to a hotel and wish I could just swipe my passport at a kiosk, like I do at the airport, and have a key card, a drink ticket, and instructions printed for me? Do you know how many times I wish I didn’t have to go through the personal touch—especially when it costs me an extra twenty minutes of time to wait in a line for the privilege?

Most hotels are still operating under the assumption that we want the personal touch. That assumption informs everything else they do. But what if anyone dared to assume something else: Anonymity can be peaceful. Ease is a gift. Not having to have a forced dialogue with every member of the hotel staff, every five minutes, can be its own form of sanctuary.

And what if they created a business model around that?

And what if they set out to really own it?

Most businesses don’t have the guts. They’re terrified to go too far in either direction; panic-stricken at the idea of rocking the boat. What they fail to recognize, however, is that when you’re an entrepreneur, rocking the boat is the job.

It has a nickname, even.

It’s called “innovation.”

And no matter how scared you are, “new ideas” should never be a dirty word. It should be your credo.

Feb 27

2014

Get Yourself Some Enemies

Elementary school ruined everything. They tattooed horrible cliches onto our 8 year old hearts to “think big!” — “aim high!” — “walk with your head down in single file OR DIE” — — which probably explains New York City. While I know they REALLY wanted you to become an astronaut (or at least make sure you knew how […]

In: Online Marketing

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Jan 10

2012

The Day The Cash Register Became Obsolete (WTF?)

Note:  This post contains adult language. It’s so adult, you might swear you’ve just been transported to a seedy, smoke-laced Las Vegas strip club filled with large Italian men. The good news is that you haven’t. The bad news is that somebody let me have my own blog. And…so we begin. What I want to […]

In: Online Marketing

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May 31

2011

A Non-Cheesy Approach to Trusting Yourself More + Sucking Less

If I could identify one statement that you’re bound to roll your eyes at, it’s “Trust yourself.”– Because here’s the thing: Most of us, including myself at times, don’t know how to trust ourselves. We see that advice, and automatically file it away into the “cheesy, fluffy, woo-woo” category, the same as we might, “Just be […]

In: Online Marketing

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Mar 3

2012

Attention Is The Motherfucking Currency. OWN IT.

Yo. Just wrote an update to my Behind Closed Doors group, and thought it might be useful to share with you here, too. (Behind Closed Doors is my insider group where several times a week I put out quick-hit emails like the one below, sharing the deets on my own marketing + sales strategies for […]

In: Online Marketing

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