ASH AMBIRGE

Author, CEO & Founder

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Own Your Edge

In: Online Marketing

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know how many times I arrive to a hotel and wish I could just swipe my passport at a kiosk, like I do at the airport, and have a key card, a drink ticket, and instructions printed for me? Do you know how many times I wish I didn’t have to go through the personal touch—especially when it costs me an extra twenty minutes of time to wait in a line for the privilege?

Most hotels are still operating under the assumption that we want the personal touch. That assumption informs everything else they do. But what if anyone dared to assume something else: Anonymity can be peaceful. Ease is a gift. Not having to have a forced dialogue with every member of the hotel staff, every five minutes, can be its own form of sanctuary.

And what if they created a business model around that?

And what if they set out to really own it?

Most businesses don’t have the guts. They’re terrified to go too far in either direction; panic-stricken at the idea of rocking the boat. What they fail to recognize, however, is that when you’re an entrepreneur, rocking the boat is the job.

It has a nickname, even.

It’s called “innovation.”

And no matter how scared you are, “new ideas” should never be a dirty word. It should be your credo.

Sep 27

2012

Let The Serious Folks Go Seriously Broke.

Sep 27, 2012

  I can’t do serious. I’m not sure if you could tell from the name of this blog, or from anything I’ve ever written, said, tweeted and/or mimed while naked, but it’s true. (There was actually no naked miming. I do a lot of stuff naked, but really, who the hell mimes these days?) I’m […]

In: Online Marketing

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Jan 21

2014

You are not anyone’s only option. (…So now what?)

Jan 21, 2014

We made out for hours that night. College kids stepped clumsily around us, spilling their beer as much as their morals. It was an era of chunky blonde highlights and boot cut jeans, tanning beds and lacy little lingerie tops from Express. My favorite was champagne & cream colored. I had it on that night. […]

In: Online Marketing

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Feb 26

2012

Why Sucky People Get More Clients Than You

Feb 26, 2012

Your ability to get clients has nothing to do with the quality of your work. There, I said it. Bold statement. I brought this up the other day in my Behind Closed Doors group, and I want to bring it up here, too. ::   A lot of your future and continued success depends on your ability to […]

In: Online Marketing

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Jan 27

2015

You Can’t Sell Tickets to The Titanic if You’re Marketing it as a Rowboat

Jan 27, 2015

Like it or not, people do judge a book by its cover. And that cover happens to include the words on the front. There’s a palpable difference between the words, “hire me” versus “engagement fees.” There’s also a difference between “buy now” and “apply now.” (Even though those “apply now” snobs drive me insane.) And there’s a difference between, “Cost: […]

In: Online Marketing

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Oct 16

2017

She Wrote the Book On It

Oct 16, 2017

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Online Marketing

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Jan 10

2011

The 11 Word Equation for Surefire Business Success

Jan 10, 2011

How you shine + How you can help others shine= BUSINESS BRILLIANCE Take a hard look at that, and really think about what that means. It’s the only equation you need to know. The rest are details that can be sorted along the way. So, what are you waiting for? Do the math, and get […]

In: Online Marketing

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Dec 11

2011

Why You SHOULD Sweat the Small Stuff. (Free Puma Included.)

Dec 11, 2011

Yesterday, I was certain I was going to die.  Not just on one occasion, but two. The first instance was when I agreed to ride an ancient, rusty, rickety, RIDICULOUS ski lift up the side of a volcano. Vollll. Caaaaa. Noooo. Obviously that’s what you do when you’re in Patagonia with a group of friends–ride […]

In: Online Marketing

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Oct 17

2011

Cut The Fat.

Oct 17, 2011

Cut the fat. Give yourself the white space you need in order to grow. And… …pursue what you’re really here to pursue. Hint: It’s probably the one thing on your to-do list that doesn’t have any guidelines, instructions, paths to follow or tried and true ways of doing it. And that’s exactly why you’re procrastinating […]

In: Online Marketing

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May 13

2017

Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

May 13, 2017

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! […]

In: Online Marketing

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