ASH AMBIRGE

Author, CEO & Founder

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Own Your Edge

In: Branding, Creating, Success,

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know how many times I arrive to a hotel and wish I could just swipe my passport at a kiosk, like I do at the airport, and have a key card, a drink ticket, and instructions printed for me? Do you know how many times I wish I didn’t have to go through the personal touch—especially when it costs me an extra twenty minutes of time to wait in a line for the privilege?

Most hotels are still operating under the assumption that we want the personal touch. That assumption informs everything else they do. But what if anyone dared to assume something else: Anonymity can be peaceful. Ease is a gift. Not having to have a forced dialogue with every member of the hotel staff, every five minutes, can be its own form of sanctuary.

And what if they created a business model around that?

And what if they set out to really own it?

Most businesses don’t have the guts. They’re terrified to go too far in either direction; panic-stricken at the idea of rocking the boat. What they fail to recognize, however, is that when you’re an entrepreneur, rocking the boat is the job.

It has a nickname, even.

It’s called “innovation.”

And no matter how scared you are, “new ideas” should never be a dirty word. It should be your credo.

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331

READS

Love or Money? Which Should You Go For in Business, In Your Next Project, In Your Next Great Lust Affair With Life?

There are the passionistas and the opportunists. The passionistas argue you should do what you love. The opportunists argue you should do what you see. In a place like Costa Rica, where C and I have a home, there’s so much opportunity it’s dizzying. Every five minutes I’m starting a new business in my brain. […]

In: Branding, Business 101, Marketing, Success,

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1,172

READS

DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]

In: Branding, Business 101, Marketing,

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