ASH AMBIRGE

Author, CEO & Founder

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Read This if You Need Eyeballs On Your Stuff But Have NO EFFING IDEA HOW TO GET ANYONE TO PAY ATTENTION TO YOU SO HELP YOU VODKA.

In: Marketing,

I just got done doing a live video sesh with my Unf*ckwithable Girlfriends, and one author got on and was telling us that she’d recently attended a comic convention where her ideal target market was hanging out, making it much easier for her to sell her books—as opposed to getting on the giant black hole that is the Internet and going, “OKAY, HI, I’M HERE, WHERE IS EVERYBODYYYYY?!?!??!?!”

And that probably resonates with you, too, if you’re trying to get eyeballs on your stuff but actually want to put a hot iron to your face every time you think about marketing. That’s because most people start with the product, and then go knock-knocking on everyone’s computer screens saying, “HEY, BUY THIS!”

But what if you started with the convention?

What if you created a special space on the Internet where your people could gather?

People don’t go to conventions to buy stuff—they go because they’re interested in a topic. But guess what they almost inevitably do when they’re there?

Buy stuff. 

Not because you’ve badgered them into buying; but because they were there and excited.

What can you do to make your customers excited?

What kind of space can you create for them?

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

2,134

READS

On Getting the World to Pay Attention to You

I’m pretty sure one of the things on my Top 10 List of Life’s Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this: Learning how to make an unforgettable, cannot-be-ignored kind of STATEMENT. This is likely why I favor obnoxious bauble necklaces and blog headers […]

In: Marketing,

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1,646

READS

Being Fat, Getting Robbed + Some Shit You Won’t Want to Miss

So, it’s been brought to my attention that, apparently I’m a loud mouth. You see, my girlfriends and I are taking private salsa + bachata lessons 3 times per week, and in order to see where we’re royally screwing up, we got the bright idea to videotape ourselves. Three things have come out of this: […]

In: Marketing,

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414

READS

She Wrote the Book On It

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Business 101, Creating, Marketing,

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What does it mean to be Unf*ckwithable? View the 10 commandments >>

 

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