ASH AMBIRGE

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Read This if You Need Eyeballs On Your Stuff But Have NO EFFING IDEA HOW TO GET ANYONE TO PAY ATTENTION TO YOU SO HELP YOU VODKA.

In: Online Marketing

I just got done doing a live video sesh with my Unf*ckwithable Girlfriends, and one author got on and was telling us that she’d recently attended a comic convention where her ideal target market was hanging out, making it much easier for her to sell her books—as opposed to getting on the giant black hole that is the Internet and going, “OKAY, HI, I’M HERE, WHERE IS EVERYBODYYYYY?!?!??!?!”

And that probably resonates with you, too, if you’re trying to get eyeballs on your stuff but actually want to put a hot iron to your face every time you think about marketing. That’s because most people start with the product, and then go knock-knocking on everyone’s computer screens saying, “HEY, BUY THIS!”

But what if you started with the convention?

What if you created a special space on the Internet where your people could gather?

People don’t go to conventions to buy stuff—they go because they’re interested in a topic. But guess what they almost inevitably do when they’re there?

Buy stuff. 

Not because you’ve badgered them into buying; but because they were there and excited.

What can you do to make your customers excited?

What kind of space can you create for them?

Oct 18

2012

How to Get People to Pay You More With Just ONE WORD.

Oct 18, 2012

His name was Joe. Rightfully so, because Joe was in charge of customer service at the Honda Dealer in good ol’ Scranton, Pennsylvania. And, I don’t know, I just trust men named Joe. I mean, you don’t want some jerkoff named Tucker invoicing you, do you? You’d leave and there’d be a doodle of a […]

In: Online Marketing

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Feb 12

2013

7 Companies Doing Personality RIGHT.

Feb 12, 2013

Remember that one time every single day when I talked about how giving your business a personality will help you earn trust, differentiate yourself, and sell more to the right people? (As long as you don’t own a funeral home. That could be a tricky one.) Well guess what? It’s your lucky day because…I’m going […]

In: Online Marketing

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Jan 30

2012

Don’t Stand Out – Stand the Fuck Up.

Jan 30, 2012

So. If you recall, in the last post, I made up a ridiculous scenario where you were headed to your fake neighbor’s house for dinner, whose guts you may or may not have secretly hated. She was serving you quiche, at which point you made a face that slightly resembled this—> ?!?!?!?!!!!!. As a result, […]

In: Online Marketing

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Oct 29

2012

Sexy Matters. Whether You Like It Or Not.

Oct 29, 2012

Sexy matters. We hate to think that’s true. We look at the girl strutting down the sidewalk, who’s obviously “trying too hard,” and we silently disapprove. But it’s not because she’s trying too hard. It’s because she makes us feel inferior.  To soothe our egos, we immediately start telling ourselves the story that we’re “better,” […]

In: Online Marketing

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Jan 22

2013

Why Your Clients Should Never Have to “Think About It”

Jan 22, 2013

READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They are often choosing not because of what they think, but because of how something makes them feel. What […]

In: Online Marketing

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