ASH AMBIRGE

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Read This if You Need Eyeballs On Your Stuff But Have NO EFFING IDEA HOW TO GET ANYONE TO PAY ATTENTION TO YOU SO HELP YOU VODKA.

In: Online Marketing

I just got done doing a live video sesh with my Unf*ckwithable Girlfriends, and one author got on and was telling us that she’d recently attended a comic convention where her ideal target market was hanging out, making it much easier for her to sell her books—as opposed to getting on the giant black hole that is the Internet and going, “OKAY, HI, I’M HERE, WHERE IS EVERYBODYYYYY?!?!??!?!”

And that probably resonates with you, too, if you’re trying to get eyeballs on your stuff but actually want to put a hot iron to your face every time you think about marketing. That’s because most people start with the product, and then go knock-knocking on everyone’s computer screens saying, “HEY, BUY THIS!”

But what if you started with the convention?

What if you created a special space on the Internet where your people could gather?

People don’t go to conventions to buy stuff—they go because they’re interested in a topic. But guess what they almost inevitably do when they’re there?

Buy stuff. 

Not because you’ve badgered them into buying; but because they were there and excited.

What can you do to make your customers excited?

What kind of space can you create for them?

Oct 16

2017

She Wrote the Book On It

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Online Marketing

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Apr 3

2014

Difference Isn’t About Being Different.

You know what I’m passionate about? Elephants. Big, giant, hot chartreuse, polka dotted elephants. In the room. Online. Where there’s at least one Nigerian Prince sending out emails with the salutation, “Friend.” (Oh wait, that was me.) Right now, the elephant in the room I’m sitting in is the increasingly common practice of—how should I […]

In: Online Marketing

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Apr 20

2017

Own Your Edge

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know […]

In: Online Marketing

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Oct 29

2012

Sexy Matters. Whether You Like It Or Not.

Sexy matters. We hate to think that’s true. We look at the girl strutting down the sidewalk, who’s obviously “trying too hard,” and we silently disapprove. But it’s not because she’s trying too hard. It’s because she makes us feel inferior.  To soothe our egos, we immediately start telling ourselves the story that we’re “better,” […]

In: Online Marketing

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Jun 11

2012

How to Get Your Message HEARD

So, I’m flying from Costa Rica to Ecuador this afternoon. I like to leave these little announcements on the blog in the event of my sudden (and unreported) death, kidnapping, violent torture and just to give my ex-boyfriends a little extra something to be bitter about. If I never post again, will someone at least […]

In: Online Marketing

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Jul 14

2011

Paris, Wankers + Marketing for Local Business Owners

So, I’m on a plane. I may or may not be drinking French wine from a miniature bottle that could really be bigger for seven dollars, but I mean, who’s really measuring? Don’t judge. I figure that between having never tried cigarettes, and having stuck up for the nerdy girl that one time in the […]

In: Online Marketing

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