ASH AMBIRGE

Author, CEO & Founder

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The Smell of Desperation

In: Starting an Online Business

You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there's a simple truth that a lot of people forget: If your message is weak, no one's going to care, no matter how loudly you parade yourself around.

Have you ever had a conversation with someone in another language, and when you express confusion over a word, instead of explaining the word, they simply say it back louder to you–as if this were the problem? That's annoying, right? That's how other people feel when you run around prostituting yourself and your business all over the place…with the wrong message. Or, one that's delivered without expert execution. It's frustrating. It's a let down. And when you talk louder at them, instead of trying harder to listen, they tune you out entirely.

And guess what? If nobody's listening, your chances are worse than ever. Worse than before you even started. Because power doesn't come from kissing the world's ass. It comes from knowing what the fuck you're doing. And when you don't?

We don't only smell your desperation.

…We're repulsed by it.

Mar 30

2016

Create & Offer What YOU’D Want to Buy.

Mar 30, 2016

  “THAT’S GENIUS!” said a lot of really sweet people really big brown nosers after the launch of Unf*ckwithable Girlfriends last week. Except they weren’t giving me the compliment because of what it contained, but rather, because of what it didn’t. “You mean you aren’t inundating everyone with another Facebook group? No forums? No Google […]

In: Starting an Online Business

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Dec 19

2013

Are You a Dangerous Liability In Your Own Business?

Dec 19, 2013

How many books do you have in your Kindle library that you haven’t read yet? How many times have you said to yourself, “I should really learn how to write better copy,” or “I should really learn Photoshop,” or “I should really learn how to shower more regularly instead of rotting away in my yoga pants […]

In: Starting an Online Business

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Jul 11

2017

Take What You Love, And Figure Out How to Sell It To Someone—And Boom, You’ve Got Your Dream Job

Jul 11, 2017

So, listen, I’m not gonna lie—we got to our new London flat this morning, and the second I walked in, I FINALLY UNDERSTOOD THE MEANING OF LIFE. (P.S. You’re following these shenanigans via my Insta-stories right?) Which is entirely materialistic of me, of course, but I’m of the age these days where I don’t really care because […]

In: Starting an Online Business

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Jul 10

2014

What To Do When You Hire Them And…They Suck.

Jul 10, 2014

So you started a business and before you knew it you were regularly lip syncing to Gaga while kicking ass, taking orders, AND taking names—which, for the record, I hear is a mafia term. Isn’t that delightful? Suddenly, you found yourself with an extra $5 and immediately shouted to no one in particular, “I’m going to reinvest […]

In: Starting an Online Business

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Feb 14

2014

Don’t Invent a Product Name. Engineer One.

Feb 14, 2014

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business

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Mar 30

2012

How to Be Able to Travel Whenever You Want

Mar 30, 2012

Can we please talk about the fact that tonight, I’m getting a ride to the airport from a random, way-skinnier-than-me (and probably you) Vietnamese woman named Kim, who works at the random nail salon where I got a pedicure yesterday? Yeah. That’s fucking weird, and it’s totally happening. And I’m totally excited about it, mostly […]

In: Starting an Online Business

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May 30

2014

Is Your Package Big Enough?

May 30, 2014

Confess. You’re reading this because the title made you think of male genitalia. (…And now you’re thinking about how weird the word “genitalia” sounds.) I know, I know. I tried to avoid it, but really, I can’t. Because today’s tip is about packaging your service or product offerings, so why be modest? I’m not even […]

In: Starting an Online Business

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Nov 20

2017

Not Sure What to Sell? Here’s a Shot of Inspiration.

Nov 20, 2017

Most people think they need an actual product to sell—but what if the experience was the product? One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the […]

In: Starting an Online Business

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Oct 23

2017

“What Kind of Business Should I Start?” For Anyone Whose BRAIN! IS EXPLODING! WITH! UNCERTAINTY!

Oct 23, 2017

Anyone can start a business these days—all it takes is the willingness to trade something you have. Whether that’s knowledge, a skill set, something you’re good at, or something you like making, if you have it, someone out there will be willing to buy it. (And when you get better at marketing and sales, lots […]

In: Starting an Online Business

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Jun 6

2013

10 Uncommon Truths Every Business Owner Should Know

Jun 6, 2013

I’m not sure if you’ve ever served ice cream for a living, but there’s one thing you should know: It’s terrifying. From little league ball teams showing up twenty seconds before close (always a great time), to people who NEVER SPECIFY WHAT SIZE THEY WANT EVEN THOUGH THE PRICE IS DIRECTLY CORRELATED TO THE SIZE […]

In: Starting an Online Business

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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