ASH AMBIRGE

Author, CEO & Founder

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You’re always going to have fifty million things to do—PLUS that asshole’s bar mitzvah.

In: Productive Mother

There's a lot of pressure these days to be perfect. (Says the girl carrying thirty extra pounds and a dysfunctional pouty face.)

As someone who used to be very all-or-nothing, over the years I've had to make some major peace with the fact that all-or-nothing is a gigantic, sweaty faced fool's errand.

:: How many times have you thought about getting a new website, but don't…because you'll “wait until you've got more money to really get all the bells and whistles?”

:: How many times have you wanted to launch that project…but haven't, because you think your e-commerce system isn't slick enough?

:: How many times have you wanted to start your book…but didn't, because you don't have eight perfect hours a day to dedicate to NOTHING BUT WRITING IT?

You're never going to feel ready. You're never going to have every item checked off, ever. It's never going to be a good time. And you're always going to have fifty million things to do—plus that asshole's bar mitzvah.

A better way? Start tonguing THE PHILOSOPHY OF ITERATION.

Because doing what you can, with what you have, right now is far more profitable than doing a big, fat nothing. And when you start looking at everything as an active work in progress, then it takes all the pressure off to “get everything squared away” before you get started. Remember: Perfection is for broke people. 

Want proof?

Let's all have a big, fat laugh at one of my first websites EVER.  I made it myself–which I am SURE you can tell. But guess what? I was making more money than the guy who had too much pride, wasn't I? 

Or how about Apple? Take a looksie at their website from 1997.

You are being far harder on yourself than the world will ever be. Loosen up a little, and you'll find that you make room for the money to start flowing—rather than cock blocking it with your own impossible standards.

The next thing you know, you'll be 80 years old, still trying to get it just right.

…while the rest of the world knows that just right?

Is right now. 

Aug 7

2015

The Answer To: “Where Do You Get The TIME?!?!”

Me: I’m writing a book! People: Where do you get the TIME? Me: Every morning! People: WHERE DO YOU GET THE TIIIIIMMEEEEEEE?! Me: It’s in my schedule. Every morning, from 5am to 8am. People: But I could never cooooommmmmiiiiiittttttt to thaaaaatttttttt. Me: So what do you do when you have a client that needs something, […]

In: Productive Mother

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Jul 2

2015

Turns Out, You *Can’t* Do it All—So How Do You Pick?

You know who’s funny? People who try to do everything. Talk about a dysfunctional relationship with time. Contrary to popular opinion, time is not always there for you when you need it. Yet, then you are all cute, telling yourself you’ll just “fit it in”—whatever “it” might be that day. Why does everyone think they’ll fit it in? […]

In: Productive Mother

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Jul 31

2015

The 140 Character Email: An Experiment in Sanity

You know the email. The one you’re dreading responding to—not because of what it says, but because the second you open it, all you see is A GIANT, LOOMING TSUNAMI OF TEXT lurching at your face as if the sender had taken the entire Sunday edition of The New York Times, reformatted it into one […]

In: Productive Mother

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Oct 12

2017

We Are Overthinking EVERYTHING

We’ve all got these really exhausting mental scripts we tell ourselves. For example, earlier today I was telling myself I was going to exercise, but then I told myself that, well, maybe notttttt, because I had something heavy for lunccchhhh, so I probably wouldn’t have the energggggy, and then it’d be harder than usuaaaal, and […]

In: Productive Mother

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