Author, CEO & Founder

Learn More >>

You’re always going to have fifty million things to do—PLUS that asshole’s bar mitzvah.

In: Business 101, Marketing, Selling, Writing,

There’s a lot of pressure these days to be perfect. (Says the girl carrying thirty extra pounds and a dysfunctional pouty face.)

As someone who used to be very all-or-nothing, over the years I’ve had to make some major peace with the fact that all-or-nothing is a gigantic, sweaty faced fool’s errand.

:: How many times have you thought about getting a new website, but don’t…because you’ll “wait until you’ve got more money to really get all the bells and whistles?”

:: How many times have you wanted to launch that project…but haven’t, because you think your e-commerce system isn’t slick enough?

:: How many times have you wanted to start your book…but didn’t, because you don’t have eight perfect hours a day to dedicate to NOTHING BUT WRITING IT?

You’re never going to feel ready. You’re never going to have every item checked off, ever. It’s never going to be a good time. And you’re always going to have fifty million things to do—plus that asshole’s bar mitzvah.

A better way? Start tonguing THE PHILOSOPHY OF ITERATION.

Because doing what you can, with what you have, right now is far more profitable than doing a big, fat nothing. And when you start looking at everything as an active work in progress, then it takes all the pressure off to “get everything squared away” before you get started. Remember: Perfection is for broke people. 

Want proof?

Let’s all have a big, fat laugh at one of my first websites EVER.  I made it myself–which I am SURE you can tell. But guess what? I was making more money than the guy who had too much pride, wasn’t I? 

Or how about Apple? Take a looksie at their website from 1997.

You are being far harder on yourself than the world will ever be. Loosen up a little, and you’ll find that you make room for the money to start flowing—rather than cock blocking it with your own impossible standards.

The next thing you know, you’ll be 80 years old, still trying to get it just right.

…while the rest of the world knows that just right?

Is right now. 

take the

25 DAYS TO $100K

Freelancer Challenge now!

Calibrate your freelance business to reach $100K this year just by making one small adjustment every day for twenty-five days. Enter your email to get started!

It's 100% free, just like the tears you wept over Ryan Gosling in The Notebook.



A Note on Professional Integrity.

Let me ask you a question: Does your word MEAN anything? Are you a woman of your word? A man of your word? A professional of your word? In my business interactions with people, I’ve been left shocked–disgusted, actually–at the lack of professional integrity. I’ve hired contractors who disappear mid-project, clients who drop off the […]

In: Business 101,


How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>



Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.

Your email address will not be published. Required fields are marked *

12 thoughts on "You’re always going to have fifty million things to do—PLUS that asshole’s bar mitzvah."

  1. Are you friggin kidding me Ash??? This is sheer brilliance alone:”perfection is for broke people” BTW, I’m 25 lbs thicker too from all the clickety clack time and not enough boogeying time and so what! You rock, we have rolls, and we show up and do our shit like it matters, which it does, imperfectly and all:) So love you and your spirit and keen mind!!:)

  2. Becky says:

    I can always count on you for a kick in the ass. Thanks, gorgeous!

  3. Sarah Hudock says:

    I think I laughed at least eight times out loud reading this. And that 30 extra lbs thing? You just made my day 🙂

  4. Mariana R. says:

    Thank you! Exactly what I needed to hear today