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The 11 Word Equation for Surefire Business Success

In: Marketing,

How you shine


How you can help others shine=


Take a hard look at that, and really think about what that means.

It’s the only equation you need to know.

The rest are details that can be sorted along the way.

So, what are you waiting for?

Do the math, and get something going.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.



Are You Peeing In The Sea of Sameness?

I was disgusted. She was the 11th person to pass by trying to peddle the same exact selection of sunglasses that ten other people had peddled just seconds before. “Senorita?” she said, tapping me on the shoulder from behind my table once more. I ignored her once more. She circled around me in case I […]

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Cut The Fat.

Cut the fat. Give yourself the white space you need in order to grow. And… …pursue what you’re really here to pursue. Hint: It’s probably the one thing on your to-do list that doesn’t have any guidelines, instructions, paths to follow or tried and true ways of doing it. And that’s exactly why you’re procrastinating […]

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12 thoughts on "The 11 Word Equation for Surefire Business Success"

  1. Brett says:

    But what if how you shine DOESN’T necessarily translate into making others shine?

    That is, what if your best attributes of your authentic self don’t necessarily translate into a business? Or, at least, a business that makes money?

    1. Anonymous says:

      No no – don’t be misunderstood. Not saying they should be the same. It doesn’t have to translate – you just need to combine the two in a meaningful, useful way.

      You can’t just throw your best attributes out into the world and expect that to be a business. No, that won’t make money, most of the time, unless you’re Jay-Z. That’s why it’s an equation – couple it.

  2. Tessa Zeng says:

    Brilliant, Ash, as always.

    And conversely, perhaps- How you DON’T shine + Anything you do that KEEPS other people from shining = Business Bankruptcy


  3. gustrafo (gustavo silva) says:

    I really like your new layout. It’s basically the same thing but much more gorgeous.