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The 11 Word Equation for Surefire Business Success

In: Marketing,

How you shine


How you can help others shine=


Take a hard look at that, and really think about what that means.

It's the only equation you need to know.

The rest are details that can be sorted along the way.

So, what are you waiting for?

Do the math, and get something going.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.



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  I can’t do serious. I’m not sure if you could tell from the name of this blog, or from anything I’ve ever written, said, tweeted and/or mimed while naked, but it’s true. (There was actually no naked miming. I do a lot of stuff naked, but really, who the hell mimes these days?) I’m […]

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Everybody loves shopping, right? (Except maybe Ben Stein—imagine that guy in Kohl’s, or worse, going down a water slide. Two words: man thong.) You know who else loves shopping? The people who are looking for your services and products. There’s nothing like the high of thinking that you found it—the perfect photographer // vintage purse […]

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become unf*ckwithable

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12 thoughts on "The 11 Word Equation for Surefire Business Success"

  1. Brett says:

    But what if how you shine DOESN’T necessarily translate into making others shine?

    That is, what if your best attributes of your authentic self don’t necessarily translate into a business? Or, at least, a business that makes money?

    1. Anonymous says:

      No no – don’t be misunderstood. Not saying they should be the same. It doesn’t have to translate – you just need to combine the two in a meaningful, useful way.

      You can’t just throw your best attributes out into the world and expect that to be a business. No, that won’t make money, most of the time, unless you’re Jay-Z. That’s why it’s an equation – couple it.

  2. Tessa Zeng says:

    Brilliant, Ash, as always.

    And conversely, perhaps- How you DON’T shine + Anything you do that KEEPS other people from shining = Business Bankruptcy


  3. gustrafo (gustavo silva) says:

    I really like your new layout. It’s basically the same thing but much more gorgeous.