Straight up: every single asshole fear you've got going on in your head comes from not knowing.
It stands to reason, then, that the best way to get over the fear?
Is to study.
Study email marketing, if you're overwhelmed by it.
Study writing, if you're intimidated.
Study sales, if you don't know how to sell.
Study people, if you don't know how to interact.
We love to think that the things we're afraid of are actually scary, because it gives us an excuse when we don't follow through.
It was too hard. Too complicated. Too confusing. Too __________.
But the truth is, most of the time we just aren't making the effort.
Everything you could ever want to know is right inside Barnes and Noble. So is it the thing you're really afraid of, or is it the work?