ASH AMBIRGE

Author, CEO & Founder

Learn More >>

The Best Selling Never Feels Like Selling: It Feels Like a FAVOR.

In: How to Sell Yourself

It all started over a couple of nuts. (As good stories do.)

Picture it: The Ivy Chelsea, London. My photographer and I roll up to the bar with our blow outs (BECAUSE HOW ELSE ARE WE GOING TO PRETEND TO BE FANCY?), sit next to a man who actually looked like Javier Bardem, and then proceed to order the most delicious summer cocktail that has ever entered my oral cavity.

(Oh my god, I think I’ve just stolen the award from “moist” for most uncomfortable language ever.)

That’s when it happened.

“Would you like some almonds to go with that?”

“Sure!” we replied, thrilled at the idea of being the kind of upper crust people who actually eat almonds.

And eat almonds we do. Ditto olives, which we ordered afterward, as we looked admiringly upon a woman in a bright yellow dress who seemed to light the entire place up. (Note to self: Get tan. Wear colors.)

When the bill came, however, we were curiously surprised: there, on the receipt was a $5 charge for the almonds.

“Well good for them,” we laughed, realizing what had happened. There we were, assuming they were complimentary, but in fact, we had just been brilliantly upsold using the oldest trick in the book:

Simply asking.

Do you want fries with that?
Do you want almonds with that?
Do you want to buy this other thing while you’re already checking out?

So often, we think we have to be pushy, naggy, launch-happy sales people, but the truth is, the best selling never feels like selling—it feels like a favor.

And sometimes, all you need to do is offer.

Aug 5

2013

CAUTION: Do NOT Pitch Yourself Like This. Ever.

Aug 5, 2013

I hate when there’s an elephant in the room. And let’s face it – we’ve got quite a few elephants roaming around our little online community. One of them is the fact that everybody’s trying to pitch everything, yet nobody knows HOW to pitch anything. For example, the other day we got this unsolicited pitch […]

In: How to Sell Yourself

READ ME >>

Dec 15

2011

List Your Prices (THE RIGHT WAY) (Calling All Photographers.) (Hedgehogs Welcome, Too.)

Dec 15, 2011

As an entrepreneur, sometimes you fall flat on your face. Figuratively–and, apparently, literally–namely when you’re traveling in the South of Chile pretending to be in better shape than you actually are while attempting to jump over pathetically small streams that you really should be able to fucking clear, but somehow, don’t, and manage to fall flat […]

In: How to Sell Yourself

READ ME >>

Jun 26

2014

Is It Annoying to Buy From You?

Jun 26, 2014

Everybody loves shopping, right? (Except maybe Ben Stein—imagine that guy in Kohl’s, or worse, going down a water slide. Two words: man thong.) You know who else loves shopping? The people who are looking for your services and products. There’s nothing like the high of thinking that you found it—the perfect photographer // vintage purse […]

In: How to Sell Yourself

READ ME >>

Nov 6

2018

“We Don’t See You Fucking Up As Much as YOU See You Fucking Up”: My New Podcast Interview with Jess Lorimer on Selling Yourself Bravely

Nov 6, 2018

For a long time, I declined all podcast interviews. Not because I am a grade-A, melodramatic recluse, but because I wanted to give ALL of my attention to THE BOOK.  …And then Jess Lorimer came along. And she asked me to talk about selling yourself like a pop star. And she did so with her […]

In: How to Sell Yourself

READ ME >>

Jun 12

2015

How to Sell a $250,000 Diamond Ring

Jun 12, 2015

You know how when you want to sound professional on the phone, you do that thing where you clear your throat, steady your voice, and then inevitably start talking THREE OCTAVES HIGHER in that sickening sweet, Southern-Belle-esque manner, almost as if you were speaking to a priest, or maybe the sheriff, all while using words […]

In: How to Sell Yourself

READ ME >>

May 28

2012

Trailer Trash & Sex Appeal: The Trick to Selling MORE

May 28, 2012

To anyone and everyone selling something: Pay attention. The other day, I was having a conversation with a copywriting client who is building a business around teaching people how feel all sorts of hot and dynamite by eating raw. I said, “You mean like Crazy Sexy Diet?” And she said, “What’s that?” And I said, […]

In: How to Sell Yourself

READ ME >>

Aug 1

2017

If You Want Someone to Say Yes to You, and Love You, and Give You Their Money, Read This

Aug 1, 2017

Today’s the day my private retreat participants arrive here to the world’s most wonderful boutique hotel here in The Cotswolds (I’ll show you later, when I don’t run the risk of some random Freddie Krueger on the Internet showing up and ruining EVERYTHING AKA sawing our hands off in the middle of the night—“you’ll never […]

In: How to Sell Yourself

READ ME >>

Exclusive VIP Access

Enter your email to start your own middle finger project and get all sorts of colorful inspiration + know-how straight into your inbox to help you quit your job, do what you love, and start the side hustle of your dreams.

Don’t worry, there will be plenty of f-bombs.

Privacy Policy Info Here