ASH AMBIRGE

Author, CEO & Founder

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The Best Selling Never Feels Like Selling: It Feels Like a FAVOR.

In: How to Sell Yourself

It all started over a couple of nuts. (As good stories do.)

Picture it: The Ivy Chelsea, London. My photographer and I roll up to the bar with our blow outs (BECAUSE HOW ELSE ARE WE GOING TO PRETEND TO BE FANCY?), sit next to a man who actually looked like Javier Bardem, and then proceed to order the most delicious summer cocktail that has ever entered my oral cavity.

(Oh my god, I think I’ve just stolen the award from “moist” for most uncomfortable language ever.)

That’s when it happened.

“Would you like some almonds to go with that?”

“Sure!” we replied, thrilled at the idea of being the kind of upper crust people who actually eat almonds.

And eat almonds we do. Ditto olives, which we ordered afterward, as we looked admiringly upon a woman in a bright yellow dress who seemed to light the entire place up. (Note to self: Get tan. Wear colors.)

When the bill came, however, we were curiously surprised: there, on the receipt was a $5 charge for the almonds.

“Well good for them,” we laughed, realizing what had happened. There we were, assuming they were complimentary, but in fact, we had just been brilliantly upsold using the oldest trick in the book:

Simply asking.

Do you want fries with that?
Do you want almonds with that?
Do you want to buy this other thing while you’re already checking out?

So often, we think we have to be pushy, naggy, launch-happy sales people, but the truth is, the best selling never feels like selling—it feels like a favor.

And sometimes, all you need to do is offer.

Aug 30

2017

$5 Discount or $5 Surcharge?

Aug 30, 2017

Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. […]

In: How to Sell Yourself

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Dec 15

2011

List Your Prices (THE RIGHT WAY) (Calling All Photographers.) (Hedgehogs Welcome, Too.)

Dec 15, 2011

As an entrepreneur, sometimes you fall flat on your face. Figuratively–and, apparently, literally–namely when you’re traveling in the South of Chile pretending to be in better shape than you actually are while attempting to jump over pathetically small streams that you really should be able to fucking clear, but somehow, don’t, and manage to fall flat […]

In: How to Sell Yourself

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Aug 1

2017

If You Want Someone to Say Yes to You, and Love You, and Give You Their Money, Read This

Aug 1, 2017

Today’s the day my private retreat participants arrive here to the world’s most wonderful boutique hotel here in The Cotswolds (I’ll show you later, when I don’t run the risk of some random Freddie Krueger on the Internet showing up and ruining EVERYTHING AKA sawing our hands off in the middle of the night—“you’ll never […]

In: How to Sell Yourself

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Apr 18

2013

Don’t Beg for Business. Command It.

Apr 18, 2013

Bring me to your granny’s birthday party, and I’m sweet as a lemon square. (My favorite.) Bring me to meet the parents, and I’ll bust out the pearls. Bring me anywhere, and you’ll get sweet, demure Ashley. But bring me to a board room? And it’s shark time. If you’re like most people, the mere […]

In: How to Sell Yourself

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Sep 4

2017

Should You Offer a Payment Plan?

Sep 4, 2017

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: How to Sell Yourself

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Aug 5

2013

CAUTION: Do NOT Pitch Yourself Like This. Ever.

Aug 5, 2013

I hate when there’s an elephant in the room. And let’s face it – we’ve got quite a few elephants roaming around our little online community. One of them is the fact that everybody’s trying to pitch everything, yet nobody knows HOW to pitch anything. For example, the other day we got this unsolicited pitch […]

In: How to Sell Yourself

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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