Category: Pricing & Money

Offers are the lifeblood of any business. You want to make more money? Make more offers. How you do that varies, of course—to existing clients, to potential clients, to customers for your digital products and more—but there is no escaping the fact that no one’s just going to show up and put two hundred dollars in your hand. You have to ask for it. …And then you have to ask for it again. Start asking for it every day of

So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements. DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID. But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping the weight has been a god damn nightmare and also probably Donald Trump’s presidency. (Are you reading this, Don? Because I’m pretty sure my thyroid’s

When you visit a theme park, you buy a ticket to get in. Maybe it’s $50, maybe it’s $100, maybe it’s even more. (If that’s the case, there better damn well be a unicorn-drawn carriage.) Expensive, but you justify it as the cost of spending a day in the sunshine, roaming around in circles, staring at other people’s pants and thinking horrible things about the human race. So off you go, with your sunglasses and your annoyingly optimistic attitude (MY

Spending money is not a sacrifice, but a strategy. Most people don’t look at it like that, though, and so they spend less—and end up making less, too. But money is like a lever—which, not so coincidentally, comes from the French word, “to raise.” If you think of a seesaw, on one side you have your effort. On the other side you have the resistance—whatever big thing you’re trying to make happen. Without the seesaw, you could hardly lift one

If you were to ask a divorced woman, mother of three, struggling to get by, whether or not $1,000 was a lot of money, she’d say—yes, that is what I need to feed my kids. If you were to ask a successful New York lawyer, slick in his suit and tie, whether $1,000 was a lot of money, he’d say—no, that’s what I charge for an hour. If you were to ask a fashion assistant, hungry for the world, whether

When I first started writing my business memoir, there was one thing I was terrible at: SCENE. Not because I didn’t understand the importance, but because it was holy fucking hard to remember what actually happened the eve of, say, April 17th, 1992, while so-and-so played a harmonica and Lucy Loo showed the boys her undies. WERE WE ALL WEARING BLUE? DID THE AIR SMELL OF DAISIES? HOW AM I SUPPOSE TO REMEMBER THIS AND WHY DO I FEEL LIKE

Money is important, and you can’t run a business without it. BUT WE LOVE TO PRETEND LIKE THAT ISN’T TRUE. I had an incredible meeting with a new business owner yesterday except I was her client instead of the reverse. (And she’s a naturopath, you guys, can you believe this shit? I’m evolving.) When it came time to talk about money, however, she began with the very adorable (and totally normal), “Oh no, I’m not going to charge you, I’m

You ever walk through the first-class section of an airplane and think, “Who are these fucks?” I’ll tell you who they are: The people that make up to 50% of an airline’s revenue. Fifty percent! Which is striking since, you know, there are, like, five seats up there, compared to the bajillion the rest of us low-lifes sit in. But isn’t that telling? An airline makes 50% of its revenue from 20% or less of its seats—which is precisely why

I was recently told a story about a man named Uncle Bill who went to Colombia, stayed in a hostel, and climbed the ladder into his bunk—even after the four bottles of wine. Uncle Bill wasn’t your average uncle, though. Uncle Bill was eighty-nine years old. Which sounds like a lot, when you say it out loud, right? Eighty nine! What?! But you know what it sounds less than? Ninety. One sounds pretty old, but not as old as ninety.

There is a distinct and profound difference between people who make money and people who don’t: the money. Hard, cold, beautiful bendy stacks of cash. I know there are a lot of people that say money is evil and your nostrils will catch on fire if you want anything other than world peace, but usually—and pardon me for saying this so abruptly—they’re usually not very good at making it. But there is plenty of money to make. In fact, as