Author, CEO & Founder

Learn More >>

Are You Selling The Wrong Thing?

In: WTF to Selling Yourself

Raise your hand if you've ever been guilty of making a list of “what's included” that looks like this:

  • Modules!
  • PDFs!
  • Videos!
  • Audios of the Videos!
  • Transcripts of the Audios of the Videos!
  • Commentary on the transcripts of the Audios of the Videos!
  • A revolutionary new—drum roll— Facebook Group!
  • AND THERE'S MORE! Buy now and you'll even get this Super Duper Industrial-Sized Egg Beater absolutely FREE!*

Reel it in, Billy Mays.

Nobody ever bought a bottle of Grey Goose because:  The wheat is harvested in August, the vodka is filtered through copper, it's bottled with a cork, there's 750 ml of liquid, it's 40% alcohol by volume, at 80 proof, and you'll even get this bunch of flying fucking geese on the label. (As fantastic as that is.)

Facts & features bore people.

It's why you can't find a Grey Goose ingredients list if you tried.

But rather, you find this, or this—neither of which say a word about vodka.

And a thousand about the person who drinks it.

How can you sell your customer on himself?  

 *Farm fresh eggs not included.



How to Sell a $250,000 Diamond Ring

You know how when you want to sound professional on the phone, you do that thing where you clear your throat, steady your voice, and then inevitably start talking THREE OCTAVES HIGHER in that sickening sweet, Southern-Belle-esque manner, almost as if you were speaking to a priest, or maybe the sheriff, all while using words […]

In: WTF to Selling Yourself




Running a Holiday Sale? Memorize This by Heart.

So the other day I’m Christmas shopping here in Costa Rica, which is automatically hilarious because, first of all, because they spell “Ho Ho Ho!” like “Jo Jo Jo!” which never gets less funny, and second, because Santa was dressed in a royal blue suit. (I still haven’t decided if this is posh or ridiculous, […]

In: WTF to Selling Yourself


Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here