ASH AMBIRGE

Author, CEO & Founder

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Are You Selling The Wrong Thing?

In: How to Sell Yourself

Raise your hand if you've ever been guilty of making a list of “what's included” that looks like this:

  • Modules!
  • PDFs!
  • Videos!
  • Audios of the Videos!
  • Transcripts of the Audios of the Videos!
  • Commentary on the transcripts of the Audios of the Videos!
  • A revolutionary new—drum roll— Facebook Group!
  • AND THERE'S MORE! Buy now and you'll even get this Super Duper Industrial-Sized Egg Beater absolutely FREE!*

Reel it in, Billy Mays.

Nobody ever bought a bottle of Grey Goose because:  The wheat is harvested in August, the vodka is filtered through copper, it's bottled with a cork, there's 750 ml of liquid, it's 40% alcohol by volume, at 80 proof, and you'll even get this bunch of flying fucking geese on the label. (As fantastic as that is.)

Facts & features bore people.

It's why you can't find a Grey Goose ingredients list if you tried.

But rather, you find this, or this—neither of which say a word about vodka.

And a thousand about the person who drinks it.

How can you sell your customer on himself?  

 *Farm fresh eggs not included.

Sep 22

2012

How to Cold Call Prospects Without Sounding Like a Tool

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

In: How to Sell Yourself

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Jul 28

2017

If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

In: How to Sell Yourself

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Aug 30

2017

$5 Discount or $5 Surcharge?

Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. […]

In: How to Sell Yourself

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Feb 11

2014

STOP Giving Away Free Consults. I Beg You.

“Nobody ever paid top dollar for a cheap imitation. Don’t let somebody else’s business move dictate yours.” I wrote that in our TMF Facebook page yesterday. Here’s why: Keep in mind that the people you’re watching are winging their next move just as much as you. Yet, so many new business owners who are fighting tooth […]

In: How to Sell Yourself

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Sep 2

2014

The Short, Slightly Sarcastic Answer to (At Least Eleven) Things You’ve Always Wanted to Know About Selling Yourself. Featuring: A Strong Opinion.

Q: Should I give away free consults? A: Are you running a business or a charity? EEEEEEEEEEET. Time’s up. The correct answer is [extra title=”Unless you *are* running a charity, in which case, oops?” info=”tooltip” info_place=”top” info_trigger=”hover”]business. [/extra] Ding, ding, ding. And businesses are for profit. Key words: For profit. Respect your own time and prospects will, […]

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Sep 4

2017

Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: How to Sell Yourself

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