ASH AMBIRGE

Author, CEO & Founder

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Are You Selling The Wrong Thing?

In: How to Sell Yourself

Raise your hand if you've ever been guilty of making a list of “what's included” that looks like this:

  • Modules!
  • PDFs!
  • Videos!
  • Audios of the Videos!
  • Transcripts of the Audios of the Videos!
  • Commentary on the transcripts of the Audios of the Videos!
  • A revolutionary new—drum roll— Facebook Group!
  • AND THERE'S MORE! Buy now and you'll even get this Super Duper Industrial-Sized Egg Beater absolutely FREE!*

Reel it in, Billy Mays.

Nobody ever bought a bottle of Grey Goose because:  The wheat is harvested in August, the vodka is filtered through copper, it's bottled with a cork, there's 750 ml of liquid, it's 40% alcohol by volume, at 80 proof, and you'll even get this bunch of flying fucking geese on the label. (As fantastic as that is.)

Facts & features bore people.

It's why you can't find a Grey Goose ingredients list if you tried.

But rather, you find this, or this—neither of which say a word about vodka.

And a thousand about the person who drinks it.

How can you sell your customer on himself?  

 *Farm fresh eggs not included.

Mar 6

2014

Are You Selling The Wrong Thing?

Mar 6, 2014

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

In: How to Sell Yourself

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Jul 28

2017

If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

Jul 28, 2017

Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

In: How to Sell Yourself

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May 4

2017

How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

May 4, 2017

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. […]

In: How to Sell Yourself

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Sep 22

2012

How to Cold Call Prospects Without Sounding Like a Tool

Sep 22, 2012

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

In: How to Sell Yourself

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Sep 2

2014

The Short, Slightly Sarcastic Answer to (At Least Eleven) Things You’ve Always Wanted to Know About Selling Yourself. Featuring: A Strong Opinion.

Sep 2, 2014

Q: Should I give away free consults? A: Are you running a business or a charity? EEEEEEEEEEET. Time’s up. The correct answer is [extra title=”Unless you *are* running a charity, in which case, oops?” info=”tooltip” info_place=”top” info_trigger=”hover”]business. [/extra] Ding, ding, ding. And businesses are for profit. Key words: For profit. Respect your own time and prospects will, […]

In: How to Sell Yourself

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Sep 14

2014

If you’re both killer & poet, YOU GET RICH.

Sep 14, 2014

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. […]

In: How to Sell Yourself

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Aug 14

2013

Lots of Inquiries But No Sales? Help Is Here.

Aug 14, 2013

I get two questions all of the time: 1. How do I convert more email inquiries into actual customers & clients? (Who ideally have zero credit card limit and maybe even a mullet because wouldn’t that be fun?) 2. How do you manage to stay looking so young? Obviously no one really ever asks me […]

In: How to Sell Yourself

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