ASH AMBIRGE

Author, CEO & Founder

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Are You Selling The Wrong Thing?

In: How to Sell Yourself

Raise your hand if you've ever been guilty of making a list of “what's included” that looks like this:

  • Modules!
  • PDFs!
  • Videos!
  • Audios of the Videos!
  • Transcripts of the Audios of the Videos!
  • Commentary on the transcripts of the Audios of the Videos!
  • A revolutionary new—drum roll— Facebook Group!
  • AND THERE'S MORE! Buy now and you'll even get this Super Duper Industrial-Sized Egg Beater absolutely FREE!*

Reel it in, Billy Mays.

Nobody ever bought a bottle of Grey Goose because:  The wheat is harvested in August, the vodka is filtered through copper, it's bottled with a cork, there's 750 ml of liquid, it's 40% alcohol by volume, at 80 proof, and you'll even get this bunch of flying fucking geese on the label. (As fantastic as that is.)

Facts & features bore people.

It's why you can't find a Grey Goose ingredients list if you tried.

But rather, you find this, or this—neither of which say a word about vodka.

And a thousand about the person who drinks it.

How can you sell your customer on himself?  

 *Farm fresh eggs not included.

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For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

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Are You Selling The Wrong Thing?

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

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How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. […]

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Trailer Trash & Sex Appeal: The Trick to Selling MORE

To anyone and everyone selling something: Pay attention. The other day, I was having a conversation with a copywriting client who is building a business around teaching people how feel all sorts of hot and dynamite by eating raw. I said, “You mean like Crazy Sexy Diet?” And she said, “What’s that?” And I said, […]

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Is It Annoying to Buy From You?

Everybody loves shopping, right? (Except maybe Ben Stein—imagine that guy in Kohl’s, or worse, going down a water slide. Two words: man thong.) You know who else loves shopping? The people who are looking for your services and products. There’s nothing like the high of thinking that you found it—the perfect photographer // vintage purse […]

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