The Blog

5,420

READS

Help! My Elevator Pitch is Falling (Seriously) Flat Chested.

There’s this collective group groan that happens when the words, “elevator pitch” are spoken. (For the record, it sounds like: gggggeeerrrrrrrrrrrrrduuuurrrrrruhhhhhhSPLAT.) In my experience, this is usually for one of three reasons: Someone once insisted that if you’re ever riding in an elevator, you MUST! BE! ABLE! TO! SELL! YOURSELF! BEFORE! THE! NEXT! STOP! (So […]

In: Communication, Confidence, Selling,

READ MORE >>

6,921

READS

How to Stop Writing With a Stick Up Your Ass

One of the things I get asked about forty hundred times a day (besides whether or not I know there’s a hair sprouting from my chin) is this: Where’s the line between personality and unprofessional? Because apparently I’m known for walking the line between mental inspiration and mental institution—as every writer worth their weight should. […]

In: Creativity, Marketing, Writing,

READ MORE >>

2,201

READS

An Ode to the Internet’s Worst Business Advice

A person, going into business for themselves for the first time: How can I get found? The Internet: Start a newsletter! Person: What, like a weekly bulletin? The Internet: No, like a newsletter. Person: So, like, write a bunch of updates about me, me, and me? The Internet: Yeah! A newsletter! Person: Every week? The […]

In: Business 101, Pet Peeves,

READ MORE >>

2,131

READS

Nice Brands Finish Last

[x_blockquote type=”center”]I take it as an insult when somebody calls me The N Word: Nice.[/x_blockquote] Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I’m doing something wrong. It’s like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that […]

In: Branding, Communication, Confidence,

READ MORE >>

1,604

READS

Headspace Is Like a Goddamn Unicorn

Headspace. Even though it feels about as mythical as a goddamn unicorn, it’s a thing. I know most of us would feel more comfortable using a keyboard full of hypodermic needles than, you know, actually relaxing, but in my experience over the last decade running my own business, there are few things I find more essential. […]

In: Creativity, Productivity, Success,

READ MORE >>

2,096

READS

Read This if You’re an Impatient, Demanding, Self-Critical Tart Who Gets Mad at Herself When Things, You Know, Actually Take TIME

What gets measured, gets managed has got to be the most annoying piece of business advice ever. (Right next to “create epic content,” “follow your passion,” and “don’t fart too loud when the mic is on,” of course.) Coming from a background in PR, I’ve always hurled silent insults at the whole “what gets measured, gets […]

In: Confidence, Productivity, Success,

READ MORE >>

1,560

READS

On Getting Old, Having No Idea How to Make a Soufflé & Consciously Choosing to Do What You WANT.

It’s 2:42 in the morning and the reason I’m awake is called CHARDONNAY. People talk about getting old—buying crock pots, nonchalantly cutting your spouse’s armpit hairs, relating more to The Golden Girls than The Gilmore Girls—but they do not prepare you for the one thing that will change your life even more than tiny packets of GrillMates: […]

In: Hard Stuff, Life,

READ MORE >>

1,972

READS

Sometimes in Business, You Need to Do YOU.

The dead horse of the decade is the target customer. You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For the record, it’s that their ass is getting fat and they totally forgot to make cookies for their […]

In: Hard Stuff, Selling, Success,

READ MORE >>

Page 20 of 58« First...10...1819202122...304050...Last »

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.